Our Team

 

Karrie Goldberg

Founder & CEO

Karrie Goldberg is the brainchild behind The Kagency, a one-stop shop for event planners and marketers, representing over 300 one-of-a-kind venues in New York, Chicago, Los Angeles, and Miami. Venues range from notable nightclubs to galleries, private residences to photography studios, and both raw and outdoor spaces. Founded in 2004, Karrie and her team use their hospitality, experiential marketing and branding backgrounds, as well as industry-wide contacts, to represent and market these venues, generating business from private dinners to large-scale product launches and everything in between.

The Kagency carved out its niche in location representation with a laser focus on client satisfaction and customer service. From there, the portfolio grew quickly and organically. In addition to offering venue clients seamless booking solutions, The Kagency also consults on venue build-outs, sales and marketing strategies, internal systems development, event-related media buying, and other tangible revenue-generating activities.

The Kagency is in the sole position to uniquely assist brands with brand building by supplying producers with a wide array of environments to reflect their vision. The client list ranges from corporate leaders like American Express, Microsoft and Conde Nast Publications to fashion-forward brands like NikeDiesel, Sephora, Calvin Klein, Maserati, and creative powerhouses like Ogilvy and Young & Rubicam.

In 2008, Karrie expanded the company’s portfolio by founding a talent booking division, representing top-tier DJ talent like supermodel Eve Salvail, Cielo-owner and resident DJ Nicolas Matar, Duran Duran drummer Roger Taylor, Glen Matlock of the Sex Pistols, and more. The company’s well-established network led to international bookings, from Abu Dhabi to Brazil, from Ibiza to Japan, and even White House Congressional dinners.

Karrie is a graduate of the University of Wisconsin-Madison, with a degree in accounting and a minor in Japanese. While her charitable activities are numerous through the company, her personal time is spent with The Breast Treatment Task Force (BTTF), a New York-based non-profit that facilitates free breast cancer screenings and treatment for patients without insurance.

Dana Bartle

President

Dana Bartle is a unique triple threat when it comes to the world of entertainment. With over fifteen years’ experience in event management, brand partnerships, and hospitality, Bartle has the reigns of The Kagency as President. Bartle’s breadth of expertise is as unique, unorthodox and multi-faceted as the company’s locations and talent.

Bartle began her career in 2002 at New York’s venerable Il Buco restaurant group, starting as a bartender and eventual event manager. Il Buco also put Bartle through sommelier training, and she became the restaurant’s first and still-only female sommelier.  Juggling disparate roles – bartender, sommelier, event manager – Bartle came to understand the storytelling elements that bind any great event or undertaking.  In her seven years with the restaurant group, she built the company’s events business from the occasional to-do – a wedding here, a chef’s table there – to a formidable enterprise that ran the gamut from wine tastings to buyouts to celebrity and A-list events.  During this time, Bartle also received a scholarship to The New School’s Documentary Media Studies program, throwing her into a course of hands-on film study before she’d so much as picked up a camera.

In 2006, Bartle dove into filmmaking while juggling a Friday-to-Monday schedule at the restaurant. She also produced fundraisers for her filmmaker peers, gathering auction items, finding DJs, sourcing vendors and securing the right rooms. Bartle went on to start her own production company, a move that took her everywhere from Detroit, where she worked with the J  Dilla Foundation and the formidable Ma Dukes, to multiple locations in Brazil for a band’s six-week tour documentary.

In December of 2010, Bartle made the move to Brooklyn Bowl, and it was her breadth of knowledge – film, wine, music, hospitality and business-building – that made her the right match for the venue. Driven to pair venue’s strengths and uniqueness to the array of potential clients New York has to offer, Bartle increased the venue’s now multi-million-dollar event receipts by over 600%, bringing in dozens corporate and social events. Bartle ran city events for the Bloomberg Foundation, President Obama’s only Brooklyn fundraiser, VH1’s Live Super Bowl broadcast and even built-out of a full-sized boxing ring in the middle of the venue. We aren’t allowed to detail juggling the 3 secret service units…but that happened too.

Amanda McMurray

Marketing & Account Manager

Amanda joined The Kagency in 2021 as Client Coordinator. As Client Coordinator, Amanda  is the first point of contact clients have with the agency and is responsible for gathering all client details to present venue selections from our roster. Amanda also fields many venue-specific questions and provides floor plans and other support materials for the sales team while they are on-site with clients.

A graduate from Johnson & Wales University, Amanda majored in Sports, Entertainment & Event Management. Prior to The Kagency, Amanda spent two years at MKTG working as a Production Coordinator for large-scale experiential activations. In her spare time Amanda loves to travel and play with her puppy.