Karrie Goldberg is the brainchild behind The Kagency, a one-stop shop for event planners and marketers, representing over 300 one-of-a-kind venues in New York, Chicago, Los Angeles, and Miami. Venues range from notable nightclubs to galleries, private residences to photography studios, and both raw and outdoor spaces. Founded in 2004, Karrie and her team use their hospitality, experiential marketing and branding backgrounds, as well as industry-wide contacts, to represent and market these venues, generating business from private dinners to large-scale product launches and everything in between.
The Kagency carved out its niche in location representation with a laser focus on client satisfaction and customer service. From there, the portfolio grew quickly and organically. In addition to offering venue clients seamless booking solutions, The Kagency also consults on venue build-outs, sales and marketing strategies, internal systems development, event-related media buying, and other tangible revenue-generating activities.
The Kagency is in the sole position to uniquely assist brands with brand building by supplying producers with a wide array of environments to reflect their vision. The client list ranges from corporate leaders like American Express, Microsoft and Conde Nast Publications to fashion-forward brands like Nike, Diesel, Sephora, Calvin Klein, Maserati, and creative powerhouses like Ogilvy and Young & Rubicam.
In 2008, Karrie expanded the company’s portfolio by founding a talent booking division, representing top-tier DJ talent like supermodel Eve Salvail, Cielo-owner and resident DJ Nicolas Matar, Duran Duran drummer Roger Taylor, Glen Matlock of the Sex Pistols, and more. The company’s well-established network led to international bookings, from Abu Dhabi to Brazil, from Ibiza to Japan, and even White House Congressional dinners.
Karrie is a graduate of the University of Wisconsin-Madison, with a degree in accounting and a minor in Japanese. While her charitable activities are numerous through the company, her personal time is spent with The Breast Treatment Task Force (BTTF), a New York-based non-profit that facilitates free breast cancer screenings and treatment for patients without insurance.
President of Sales
Kelsey’s dedication and creativity are cornerstones in her efforts to turn blank canvases into unique event spaces. A native of Raleigh, North Carolina, Kelsey Coxe joined The Kagency in 2013 as a sales manager. Now President of Sales, Kelsey Coxe leads The Kagency’s new business development while managing sales for a roster of large scale venues in both Manhattan and Brooklyn. In addition to venue sales, Kelsey launched the Out-of-Home media buying division of The Kagency to assist clients with elevated branding opportunities in tandem with their events. Prior to The Kagency, Kelsey worked at Live Nation and the lifestyle management/event planning, Luxury Attaché for two years to honing her hospitality and sales skills.
Director of Operations
Mayuko joined the team as Operations Manager in 2017 and was promoted to Director of Operations in 2019. Born in Connecticut, Mayuko moved to Athens, Greece with her family when she was in middle school. Later, she graduated from Tufts University with a degree in Sociology. Prior to The Kagency, Mayuko spent two years at Empire Entertainment working as a Production Coordinator for large-scale corporate and non-profit events. She enjoys engaging with new people and her background allows her to adapt to evolving situations and adjust as necessary – which comes in handy when you need to troubleshoot on-site!
Associate Manager of Sales & Operations
Originally from Connecticut, Carl joined Kagency full-time in 2019 as Associate Manager of Sales & Operations. With experience spanning industries including hospitality, interior design, photo- and event production, Carl is no stranger to the creative and logistical aspects of executing successful and memorable experiences. Passionate about sustainability, Carl founded and leads Kagency’s first Green Committee, in an effort to observe green initiatives in our venues and lessen environmental impacts.
Senior Account Manager
With a background in journalism, graphic design and fashion merchandising, Gabby brings a unique perspective and skill set to The Kagency. After two years with the company, she is now Senior Account Manager, handling all of our licensed venues and a few larger scale venues.
Having grown up on Long Island, New York and graduating from Marist College, Gabby is a true “East Coast-er” and loves the fast-paced environment of the city and more specifically, this industry.
Gabby’s side passion is Irish dancing and has won the title of World Champion twice throughout her competitive career. She now dances professionally and in November of 2018, she was one of four dancers to perform on Broadway in the show “Velocity” at The New Victory Theater. The dedication and drive she portrayed in dance can be found in all aspects of her life, most evidently through her role at The Kagency.
Junior Account Manager
Originally from Long Island, Hannah joined The Kagency in 2018 to pursue her interests in special event sales and marketing. As Sales Coordinator, Hannah was the first point of client contact with the agency and gained extensive knowledge of The Kagency venue roster. In 2019, Hannah was promoted to Junior Account Manager and now manages her own roster, while continuing to support the sales team at large.
As a graduate of the Fashion Institute of Technology, Hannah studied Product Design and Development. She also traveled extensively throughout her college career, including a three month expedition in New Zealand’s South Island and a study abroad program at Westminister University in London, England.
Prior to joining The Kagency, Hannah spent eight summers in East Hampton, NY at The Hampton Country Day Camp working with children. Additionally, she gained valuable Hospitality experience working for multiple catering companies facilitating upscale Hamptons events.
Madison joined The Kagency in 2020 as Client Coordinator. A graduate of SUNY Albany, Madison majored in Globalization Studies with a minor in Sociology. While studying in London at the Imperial College, she traveled extensively throughout Europe visiting nine countries. A second study abroad program in Cape Town, South Africa afforded her the opportunity to spend additional time in Namibia and Zanzibar. After university, Madison put her degrees to use, and spent two years touring the Near and Far East, visiting over 12 countries.
The native New Yorker now returns home to explore opportunities with brands on a global scale. As Client Coordinator, Madison is the first point of contact clients have with the agency and is responsible for gathering all client details to present venue selections from our roster. Madison also fields many venue-specific questions and provides floor plans and other support materials for the sales team while they are on-site with clients.
Talent Bookings Coordinator
Jackie Thomas is one of newest members of The Kagency team. Beginning in 2018 as the Talent Bookings Coordinator, she assists Karrie Goldberg with all of our DJs and Talent bookings on the Kagency roster for various events around the world.
Originally from Wake Forest, North Carolina, Jackie moved to the city to pursue a production assistant position at Radio City Music Hall with the Rockette’s Christmas Spectacular show. After graduating with a degree in Music Business with a direct focus in Music Management and Piano Performance from Appalachian State University in the mountains, Jackie’s passion of working with artists grew and has thrived throughout the five years she’s lived in Brooklyn.
Her background in artist relations and production consists of venues such as Radio City Music Hall, National Sawdust, and music festivals such as the Aspen Music Festival and School, Bonnaroo Music and Arts Festival and Governors Ball, to name a few.
In her free time, Jackie is a vocalist, pianist, and composer. She has her own project LADYBUG, and performers with multiple bands in the city. She is a true music lover, and enjoys dancing, connecting with people, and traveling and exploring new places!