Samantha Michelle’s legend goes that her DJ career kicked off by happy accident one night at London’s iconic Groucho Club; and she has spent the years since cultivating a devoted fanbase with her feel-good, genre-defying sets. Canadian-born, but UK-bred, she currently splits her time between Los Angeles and New York. But “globetrotter” is the word that best describes her gloriously manic life now, as she zips from Cannes Lion to the Glastonbury Festival to the Davos World Economic Forum, showcasing her skills on the decks. And with her captivating visual presence, she has become a decisive fave of the fashion world, with high-profile houses like Dolce & Gabbana, Bulgari and Versace all calling on her talents, in addition to corporate giants like Samsung, Viacom and Meta. But surely most impressively, she has shared stages with everyone from Duran Duran to Mark Ronson to LCD Soundsystem to Miley Cyrus.

Eclectic & Upbeat. Samantha collaborates with clients to craft an individualized sound, stamped by her soulful and classic signature. Her sets are inspired by her love for the spirit of the 60s and 70s, the uninhibited ethos and free-flowing energy encapsulated in the era, yet she infuses modern elements, weaving in the music of the heirs to the blues, dashing in a little disco and dropping in hints of early hip hop. Working with her extensive knowledge of music history, whilst forever reading the room, she simultaneously embraces the familiar and treasures the rare as she expertly creates mixes that are accessible, exciting, and ultimately, enlivening.

Dolce & Gabbana, Christian Louboutin, Bulgari, Versace, Carolina Herrera, Viacom, Live Nation, Soho House, Paramount, Wall Street Journal, Christie’s, Warner Brothers, Meta, Audible, NYC Polo Club, Canadian Consulate, Harper’s Bazaar, Rolling Stone Magazine, Lululemon, Swarovski, Pastis, YPO, Samsung, GQ, Groucho Club