Jazzie took his first steps into the bass heavy world of the sound system when he was just 13. Following in their big brothers’ footsteps, Jazzie and a school friend known as Daddae started a sound called Jah Rico, which played mainly reggae music. After a three year apprenticeship as Jah Rico, Jazzie and Daddae changed the vibe of the sound and began playing more soulful music. Soul II Soul was created.

To date Soul II Soul have sold over 6.8 million albums in over 35 territories worldwide. Jazzie has accreditation on over 35 million albums in over 100 territories, Soul II Soul have product on over 200 compilation CDs. They have performed in over 20 countries, and appeared at some of the most famous venues in the world including Wembley and New York’s Universal Ample Theatre. With all this experience and an association with the likes of the late Don Taylor (Bob Marley’s ex-manager managed Soul II Soul), Chris Blackwell and Richard Branson, amongst others, Jazzie has acquired the skills to become one of the UK’s most successful entrepreneurs.

Jazzie now runs a successful independent label called Soul II Soul Recordings, he has a state-of-the-art studio in London and has plans to build a further studio and holiday cottages on his three and a half acres of land in Antigua. He does voice-overs for radio and television, and ‘Keep On Movin’’ was used for the high profile Renault Clio television ads. Mary J. Blige recently released a cover version of ‘Back To Life’. Jazzie also regularly does a radio show on the in-flight entertainment for Virgin Atlantic. For the man who considers himself as a “pleasure giver”, it’s paramount to Jazzie to remain a part of the club scene. “Being a sound system is very important to me, I still DJ in clubs. And the label is run like a sound system. It’s all exactly the same as before, except that the times have changed. Technically we are still a sound system. The singers and artists are our MCs, and instead of making mix tapes we now make records and CDs