VICE SPORTS, NISSAN, SAILTHRU | LOUIS VUITTON | OPEN MARKET INVITE | JL POMEROY

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Thursday, September 24, 2015
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                                                   THIS WEEK'S BUZZ


Dear Event Industry Insiders,
 
ON THE RADAR >
VICE launches their virtual Clubhouse with Carmelo Anthony at Terminal 23, Nissan presents their 2016 Altima at Hudson Mercantile, and Sailthru hosts a meeting of technological minds in San Francisco. 

MIXING IT UP >
DJ Elle Dee spins for Louis Vuitton in our nation's capital.


YOU'RE INVITED >
Kick off the Fall Season at the Meatpacking District's Open Market New Original event next weekend. 

SPOTLIGHT PROFILE>
Get to know JL Pomeroy, Founder and CEO of JumpLine.


Cheers,

The Kagency
ON THE RADAR
VICE Clubhouse | Terminal 23
This week VICE Sports officially launched their latest digital forum, The Clubhouse, an online destination where fans can catch up on the latest sports news, as well as, learn more about their favorites off the field. Founding partner and star of the channel’s first series “Stay Melo,” Carmelo Anthony, joined in the celebration at Café Rouge, better known these days as Jordan Brand's Terminal 23, with his buddies from The Knicks and Jadakiss

Book Kagency Venues
Nissan | Hudson Mercantile
Nissan hosted a press event at Hudson Mercantile this week for the release of its 2016 Altima. Our friends at Mary Giuliani Catering & Events produced the event and elegantly styled the raw space with a collection of dark furnishings punctuated with colorful decorative pillows. The food and beverages were equally inspirational, however the sapphire blue Altima stole the show, presented dramatically on the venue’s cyclorama.

Book Hudson Mercantile
 
Sailthru | San Francisco, California  
The Kagency hosted Sailthru at a new San Francisco location last week. The marketing optimization company organized a meeting of the minds to discuss the current climate of the technology industry. Bloomberg reporter Emily Chang lead a thought provoking Q&A with prominent venture capitalist Bill Gurley on the ever-evolving topic of e-commerce. Attentive guests nibbled on breakfast treats and fueled up on coffee. Our venue crew provided full A/V capabilities so the interview could be streamed to the masses. 

Book Kagency Venues
MIXING IT UP

DJ Elle Dee | Louis Vuitton 

Hot off a successful Fashion Week run performing for W Magazine and Jil Sander, Elle Dee was invited to Washington, D.C. to play at the launch of the new Louis Vuitton Flagship in Downtown's CityCenterDC. "As a long time admirer of the brand, it was a thrill to perform at the opening." - Elle Dee.

Book DJ Elle Dee

Haviland Hollow Polo Club | Patterson, NY

SPECIAL INVITATION

Open Market Kick Off Party | October 1, 2016 | 7:00-10:30 PM

In support of our friends spearheading the Meatpacking District’s new look and identity, we are spreading the word to promote their Open Market New Original neighborhood wide event, October 2-4th. This weekend-long celebration shines a spotlight on the dynamic neighborhood and its businesses, a collection of the best of bred from the worlds of art, fashion, design and technology.

Check out their website for more information on the many free events, exclusive tours, public art viewing, in-store activities, and shopping discounts that are available. Tickets to the opening night party are still available. See you there!
 

SPOTLIGHT PROFILE

JL Pomeroy, Founder & CEO of JumpLine 
Tell us about your company's origins?
With a background in luxury and publishing, I founded JumpLine in 2002 and originally started out as a live events company specializing in those same industries. Our first major event was the Costume Designers Guild Awards (CDGA), and we’ve since taken ownership of the annual event and have been executive producing it for 13 years. The CDGA has become a tentpole event for JumpLine in which we organically introduce brand partners to the extraordinary artisans of Costume Design and their contribution to film and television. The company ultimately evolved into a strategic partnership development agency – specializing in the luxury sector.  We are proud to work with many of the world’s top luxury brands producing their events and providing unique access to entertainment properties (award shows, film, television).
 
How is your company differentiated from others?
Because our clients are almost exclusively in the luxury space, we provide a very niche service – with a lot of recurring annual programs and events that require very long-lead preparation. As a result, we have far fewer events on the calendar than a traditional event production company, with a much more involved process behind each substantial event and program. We really value our long-term client relationships in the industry above all else, and truly enjoy working with people we legitimately like and respect. A lot of what we do is very high-touch requiring discretion, finesse and what we refer to as ‘white glove’ service – so it’s very specialized and narrow. 
 
What is the most exciting thing about today's experiential landscape?
I think both consumers and brands have become much more savvy about experiential activations, and as a result it’s become a more dynamic setting. It’s increasingly challenging to identify ‘new’ and ‘never before seen’ activations; but it also allows for a much more collaborative process with the brands.  Personally, I love attending an event as a guest and being blown away by a particularly creative integration—I think the best idea is always just around the corner at the next event.
 
What motivates your work life daily?
I am constantly motivated by my incredible team. I’m really blessed to have an exceptional group of true, brilliant "power women” (and our singular brave male team member, Dave!) spread across the US and UK. I know it sounds a bit corny, but we all genuinely like and respect each other so much – and when we have the opportunity to all get together on-site for an event, it creates an insanely fun atmosphere. We have a chemistry and an energy as a collective team that is infectious and our vendor partners and clients always comment on it.  What could be more motivating than truly loving all of the people you work with? 
 
What is your passion outside of work? 
In that I am the literal definition of a Type-A, naturally my passion “outside of work” transitioned into creating... new work!  I have always been an avid lover of quality film and television and just had perhaps the greatest year of my life working with a tremendous filmmaking team to produce a feature length documentary called “Live From New York!” about the cultural impact of Saturday Night Live. We created a film and television production company called BehindTheLine, and I’m very excited about continuing to develop a slate of new projects going forward.
 

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists,The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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