Tell us about the origins of Shiraz Events?
In 2000, I helped a friend start a model staffing agency in New York City. When he chose to step away from the business, I decided to move forward with the staffing agency, which eventually become a modern, high-end catering company, working privately with David Bowie and Iman, Bergdorf Goodman, and the Hamptons, just to name a few. As the years went by, it was clear that my passion was in design, and so an event design and production department was created. Then followed by an office in Miami, another one later in Los Angeles and now reaching across the pond in London. There was a time when Yaniv and I were vacationing in Miami and we attended an upscale cocktail party with many of Miami’s socialites. We were unimpressed by the food, décor and service. We thought, “Hey, we can do this… and we can do it better.”
How has the event industry evolved in New York since you first began?
There are many more players in the arena, and the digital and experiential elements are greater components in corporate events.
How is Shiraz differentiated from other caterers?
Well, to start with... We are not just a caterer. Our capabilities include catering, model staffing, experiential event design and production, all under one roof. Since we have offices in Miami, Los Angeles, New York, and London, our teams are exposed to new fresh ideas on a daily basis.
What is the most exciting thing about today's event landscape?
It's more dynamic than it’s ever been due to social media.
What are the three most important things every catered event must have?
1. Delicious food
2. Delicious cocktails
3. Gracious service
What motivates your work life daily?
To be surrounded by great, creative and talented people and being sought out by top global brands.