THE KAGENCY: VENUE ALERT|DUNKIN DONUTS & SPOTIFY|POLO EVENT|POP UP ACTIVATIONS|SHAI TERTNER

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Thursday, August 20, 2015
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THIS WEEK'S BUZZ



Dear Event Industry Insiders,
 

NEW VENUE ALERT >

Kirby Hill Farm is our new Upstate New York rolling hills, natural wonder primed for specialty events.
 

ON THE RADAR >

There's music in the air with Dunkin' Donuts and Spotify at Two North Riverside Plaza in Chicago; Haviland Hollow Polo Club hosts their 7th Annual Charity Polo Match in Patterson, NY.
 

SPECIAL FEATURE >

 Pop Up Activations and Outdoor Plazas, The Kagency has a few aces up our sleeve.
 

SPOTLIGHT PROFILE >

Catch up with Shai Tertner, President of Shiraz Events

Cheers,

The Kagency
NEW VENUE ALERT
 
Kirby Hills Farm | Dutchess County, NY
The Kagency is always looking out for new and exciting venues to provide clients with an array of possibilities when planning events near and far. Kirby Hill Farm is an exceptional property, located one-hour north of the city, near the border of Connecticut in Dutchess County. This Five Star Equestrian Center, on 246 immaculate acres, provides distinguished guests top-notch facilities for year-round riding, as well as access to scenic riding trails and other outdoor capabilities.

In addition to its four barns, 25 paddocks, 79 Stalls, two indoor- and three outdoor riding arenas, Kirby Hill Farm also has a clubhouse, a guest house and cottages, and hosts select events. Check out the video to see an overview of this extensive property.

Book Kirby Hills Farm
ON THE RADAR

Two North Riverside Plaza | Chicago, IL

Dunkin' Donuts and Spotify took over Two North Riverside Plaza in Chicago for a memorable afternoon in the sun. The activation drew a crowd and was complete with beats by Hippo Campus and delicious treats from Dunkin' Donuts. Spotify streamed the #DDSummerSoundtrack to its listeners. The Two North Riverside Plaza is the perfect outdoor space for brand activations looking for optimum exposure and high foot traffic in the Windy City. 

Book Two North Riverside Plaza

 

Haviland Hollow Polo Club | Patterson, NY

Haviland Hollow Polo Club is hosting its 7th Annual Charity Polo Match this Saturday - so don your floppy hats and Sunday best and head to the field for an afternoon of matches. Proceeds benefit The Riders Closet & Pegasus Therapeutic Riding. Our very own Founder and Polo Aficionado, Karrie Goldberg, is an event chair, so you know it's going to be a good one! 


Book Haviland Hollow Polo Club

SPECIAL FEATURE

Pop Up Activations & Outdoor Plazas

In today's experiential landscape, promotional activations are key to building business. There's no better way to increase a brand's exposure than putting it directly in the hands of its consumers. Through our recent collaborations with real estate partners, The Kagency's access to pop up retail spaces as well as open-air plazas has increased six-fold. 

If you are looking for retail or outdoor space in New York or across the country, The Kagency has options for you. Our outdoor plazas and activation spaces offer high visibiltiy and heavy foot traffic, with proximity to large office buildings and popular enclaves. With locations in major metropolitan areas, no request is too large. 

Book Outdoor Spaces and Plazas

SPOTLIGHT PROFILE

Shai Tertner, President of Shiraz Events




Tell us about the origins of Shiraz Events?
In 2000, I helped a friend start a model staffing agency in New York City. When he chose to step away from the business, I decided to move forward with the staffing agency, which eventually become a modern, high-end catering company, working privately with David Bowie and Iman, Bergdorf Goodman, and the Hamptons, just to name a few. As the years went by, it was clear that my passion was in design, and so an event design and production department was created. Then followed by an office in Miami, another one later in Los Angeles and now reaching across the pond in London. There was a time when Yaniv and I were vacationing in Miami and we attended an upscale cocktail party with many of Miami’s socialites. We were unimpressed by the food, décor and service. We thought, “Hey, we can do this… and we can do it better.”
 
How has the event industry evolved in New York since you first began?
There are many more players in the arena, and the digital and experiential elements are greater components in corporate events.
 
How is Shiraz differentiated from other caterers?
Well, to start with... We are not just a caterer. Our capabilities include catering, model staffing, experiential event design and production, all under one roof. Since we have offices in Miami, Los Angeles, New York, and London, our teams are exposed to new fresh ideas on a daily basis.
 
What is the most exciting thing about today's event landscape?
It's more dynamic than it’s ever been due to social media.
 
What are the three most important things every catered event must have?
1. Delicious food
2. Delicious cocktails
3. Gracious service
 
What motivates your work life daily?
To be surrounded by great, creative and talented people and being sought out by top global brands.
 
 

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.
 

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists,The Kagency is a seamless resource and a not-so-secret weapon for the event industry.

 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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