THE KAGENCY BUZZ: THE GARAGE | PRET A MANGER | ALEX MERRELL | RAQUEL

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Thursday, July 21, 2016
.

 
.THIS WEEK'S BUZZ


Dear Event Industry Insiders,

FEATURED VENUE >
The Garage is our industrial chic Midtown West venue, primed for your next event.

ON THE RADAR >
The Pret A Manger team dances the night away at our Lower East Side rooftop venue. 

MIXING IT UP >
DJ Alex Merrell performs for truTV

SPOTLIGHT PROFILE >
Get to know Raquel Bruno of Drive Entertainment Group. 

Cheers,

The Kagency
FEATURED VENUE
THE GARAGE | MIDTOWN WEST

Once a historical 18th Century piano factory, this ground floor industrial space at 611 West 50th Street, offers distinguished guests an upscale urban experience in the heart of Manhattan. With over 6,700 SF, concrete floors, lofty ceilings, renovated restrooms, and additional back of house space, this venue is the perfect backdrop for your next event.

With proximity to the Javits Center and Times Square, it is an ideal destination for corporate and social events, as well as, art, automotive, media, and fashion. In-house Audio Visual packages allow for turnkey productions and guests love the dramatic garage door entrance.

Book The Garage

ON THE RADAR
PRET A MANGER | LOWER EAST SIDE
The Pret A Manger team enjoyed a fun summer soiree in appreciation of their employees. Guests enjoyed cocktails, passed hors d'oeuvres, and access to all three levels of our Lower East Side venue - including the covered rooftop oasis. Select dates are still available this summer for corporate and social events. We are now booking holiday parties too!

Book Rooftop Venues
MIXING IT UP
ALEX MERRELL | truTV

DJ Alex Merrell performed for truTV at The Empire Hotel last week. Alex who has a long standing relationship with truTV set the tone for this summertime fĂȘte with her playful beats. Clients can always count on Alex to strike a balance between refreshing and chic. 

Follow her DJ whereabouts on Facebook, Instagram and Twitter 
Listen to her SoundCloud here 
Book DJ Alex Merrell
SPOTLIGHT PROFILE
RAQUEL BRUNO | PRESIDENT
DRIVE ENTERTAINMENT GROUP

Tell us about your company's origins?
After 15 years of working at MTV Networks (Nickelodeon, launching TV Land, VH1, and MTV), it was time for me to launch my own company so I could build talent within various TV, Film and Digital projects, plus red carpets, non-profits and other platforms. We were lucky to continue to work with various clients and colleagues we met while working at MTV, from the first Guy's Choice Awards to Logo's NNN Awards, giving Lady Gaga her TV Debut.

 

How has the events industry evolved since you began?
Talent Booking & Producing has changed tremendously because there are now so many different outlets and shows making it harder to lock in talent depending on the client. It has really splintered the industry. When I first started working in talent booking, there was a limited amount of platforms/outlets, from early morning shows to the late-night shows, so there was an opportunity to build relationships and strategize with reps. Time is now so limited that it makes the process a little more difficult, but I'm grateful for having those years in the trenches, working closely with talent reps and publicists. We collectively work together to give talent and clients the right opportunity depending on the show, project or brand. It just has to be done a lot quicker and knowing in your gut that your project is the right one for their talent.


How is your company differentiated from others?
We are a boutique company that works with all of the big blue-chip clients. We will always under-promise and over-deliver. So many people think that you just send an email or pick up the phone and talent gets booked in a snap. However, that is never the case! It takes numerous brainstorm sessions, negotiations and strategizing to make sure that it is the right talent for the right project. It also depends on where talent (whether an actor, musician, athlete, blogger, etc) are in their careers. We also keep our eyes and ears open for up and coming talent because it is those 'lightning in the bottle' moments on stage that makes it all worthwhile.

 

What is the most exciting thing about today's experiential landscape?
There is so much opportunity to be creative and to find avenues for talent. The sky was the limit before but now the Internet is the limit! You can see the ROI almost immediately with digital projects and now with our Awards Shows that we work on, they almost always have a digital strategy in place and you can see the results immediately. We also never have the same thing daily - there is always an adventure to be had with talent booking!

 

What are the three most important things every event must have?
For us, those three things are ideals that seep into our talent teams mentality in production. You must be solution-based, know how to pivot and make sure that you combat any potential issues BEFORE the door opens.


What motivates your work life daily?
Knowing that we make a difference with talent. My parents are musicians so I grew up with very creative people who had to be singing or writing music daily. If I can help give a platform to creatives and talent on a daily basis, then I know I can sleep at night knowing that I'm doing exactly what I was put on this planet to do.

 

What is your passion outside of the office?
I foster dogs which is a very important mission in life for me. I love animals. Adopt don't shop! We foster for a fantastic organization called PetResQ Inc. I also love to mentor young professionals, write for BlackBook Magazine, and DJ under the alias DJ Aviva!

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists,The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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