THE KAGENCY BUZZ | POPULAR VENUE SPOTLIGHTS

THE KAGENCY BUZZ | POPULAR VENUE SPOTLIGHTS
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VENUE SPOTLIGHTS
 
This past year, we've honed in on what our clients really want and need. After some research into our database, we've pulled together a collection of our most booked venues. Ranging from 2,000 SF to 40,000 SF, it's clear that there is no "one size fits all" when it comes to venue bookings. However, a common theme amongst them all is white walls, minimal columns and prime location. Take a look at a few of our most popular venues from over the past years.
 
130 GREENE – PENN PLAZA PAVILION
ROOT NYC – 579 BROADWAY
580 BROADWAY – WEST 27TH STREET
EXPO AT STARRETT-LEHIGH – 632 BROADWAY
130 GREENE // SOHO

130 Greene Street is located in prime SoHo, between the iconic streets of Houston and Prince. It is adjacent to top retailers including the Apple Store, Louis Vuitton, Hugo Boss, Ralph Lauren, and Proenza Schouler. The ground floor retail space offers 2,200 SF of column free space, a 12-ft ceiling and spectacular skylight for abundant natural light. The glass frontage and interior brick wall embody SoHo’s quintessential charm, however unlike traditional Soho spaces with tin ceilings, 130 Greene has direct access to eye beams for rigging. On the main floor, there is a restroom, kitchenette, modular counter top, and two drape-only dressing rooms which can be combined for an Instagram vignette. The permanent half-wall conceals the basement staircase leading to an additional 1,500 SF of back of house space and a second restroom. 130 Greene is a perfect choice for short-term retail pop-ups and experiential activations.

PENN PLAZA PAVILION // MIDTOWN

Penn Plaza Pavilion is a multi-use, multi-floor exhibit hall in Midtown Manhattan with over 42,000 SF of usable space. Adjacent to Madison Square Garden and Penn Station, Penn Pavilion is perfectly situated for events requiring an expansive locale with access to high foot traffic and proximity to area attractions, hotels and transportation.

The Pavilion is easily accessible from any point in the city. It offers three entrances, one on Seventh Avenue between 32nd and 33rd Streets, a direct entrance from the Hotel Pennsylvania lobby (for hotel-related events) and a dedicated freight entrance on 32nd Street.

The first floor features over 5,700 SF primed for a storefront, event activation, or trade show registration. Double escalators move guests to the second floor where the main space offers 35,000 SF. The second level’s open floor plan allows for flexible design and access to electricity is readily available in the floor ports, columns, overhead, and walls.

As for extending event exposure beyond the venue’s walls, branding opportunities exist on the multiple second floor windows facing Seventh Avenue and Madison Square Garden.

Penn Pavilion’s prime location and versatility make it the perfect choice for a myriad of events. From product launches and fashion shows, to trade shows and seminars, Penn Plaza Pavilion can host them all.

ROOT NYC // CHELSEA

ROOT NYC is a versatile photography studio and event space located in the heart of Chelsea. With its recent major renovation, the largest of its three popular event spaces, Studio 3, now offers 6,000 SF of stunning new space, with minimal columns, crisp white walls and polished concrete floors. 

In addition, Studio 3 offers a host of amenities including nine restrooms, a new versatile cyclorama, plus an additional 169-feet of permanent ceiling rigging points. Load in is easier and more seamless than ever with the addition of a third motorized garage door – all with direct access to 18th Street. A full building buyout grants clients over 11,500 SF across two connected floors and includes the cafe which can be used as a central bar. The jewel in the crown is an intimate, furnished roof deck.

A dynamic and convenient location for a variety of events, Root NYC is an iconic choice for large cocktail receptions, product launches, fashion shows, auto reveals, and more.

579 BROADWAY

579 Broadway is a beautifully renovated retail pop-up space in prime SoHo, offering a combined square footage of nearly 6,000 SF across the front storefront, back storefront and basement. Ideally situated in the high foot traffic area between Houston and Prince, 579 Broadway is in close proximity to the Broadway-Lafayette and Prince Street subway stations, which process over 52,000 visitors a day. The Lower Broadway Corridor, for which 579 Broadway crowns, receives over 111,000 daily visitors within its five block expanse.

With its elegant 25 FT Federal style black facade, visible glass frontage and distinguished flag pole, this SoHo gem offers clients a premium and rare branding opportunity on one of America’s greatest High Streets. Other bonus features include its column-free open layout, gallery-finish walls, new hard wood flooring, quality track lighting and sizable storefront-level storage room. Additionally, the venue has a new 15-ton HVAC system, is fully sprinklered, has two private restrooms and is ADA compliant. It is perfect choice for retail pop-ups, gallery exhibitions, or consumer activations open to the public.

580 BROADWAY
580 Broadway is a grand, two story retail space in the heart SoHo. It’s tall ceilings, modern lines and finished basement provide an exciting opportunity for short term pop-ups on the Broadway Corridor. This high foot traffic area is close to world class shopping, galleries, and restaurants. It offers 11,000 SF of space with soaring imaginative walls and customized panels for branding. The downstairs selling basement is accessible by staircase and elevator and houses two restrooms.
WEST 27TH STREET // CHELSEA
West 27th Street Pop-Up is ideally situated on the ground floor of West Chelsea’s famed Starrett-Lehigh building at the corner of 11th Avenue. Offering over 10,500 SF of new construction and lofty 21 FT ceilings, this industrial chic space is a natural choice for retail pop-ups, consumer activations, fashion shows, and more. The row of 13 FT windows facing West 27th Street provides abundant natural light and four double glass doors allow for convenient guest entrance and egress. Wide width columns approximately 18 FT apart also lend themselves to generous sight lines and flow. The venue also has AC, making it ideal for rentals year-round.
EXPO AT STARRETT-LEHIGH // CHELSEA

The Expo at Starrett-Lehigh is poised to deliver polished events with the convenience of a full-service event space – and all vendors are welcome. Guests enter the state-of-the-art Chelsea facility on 11th Avenue between 26th and 27th Streets. Two sets of double doors directly access the main event space, which expands to over 5,474 SF. An intimate 4,16700 SF space can be created with elegant steel and glass garage doors that allow for a 1,307 SF back of house. Additional space for a full kitchen buildout or green room is available through a connecting door to the West 27th Street Retail Pop-Up. The Main SL Entrance Corridor is not included in the standard rental, however can be added for an additional fee.

The Expo is outfitted with premium sound and flexible lighting capabilities, as well as four permanently installed ceiling trusses for customizations. The venue also comes with two projectors with drop down screens (200″ diagonal and 130″ diagonal), both with aspect ratios of 16:9. Additional branding opportunities are available on four LED walls at the entrance (6′ x 10′) with resolutions of 3240 x 5808. The venue offers 7 facilities for men and 11 for women.

The venue is ideal for hosting product launches, cocktail receptions, seated dinners for 150-200 guests, and seated presentations for up to 350 with room for standing guests (up to 400 total). Venue specifications are listed below in the Fact Sheet and additional equipment specifications are available upon request.

632 BROADWAY
632 Broadway is an exceptional retail pop-up opportunity located in Noho between Houston and Bleecker. It offers a 25 FT glass frontage and over 23,000 SF across four levels. The ground floor storefront is 8,432 SF with over  17-FT ceilings in the double height portion. The open mezzanine measures 2,958 SF with an 8 FT ceiling and the basement is 8,153 SF with a 10 FT ceiling height. An additional sub-basement offers another 4,318 SF. A dedicated elevator runs between the basement, storefront and mezzanine and can be used for freight. As the elevator runs to the basement, the two individual unisex restrooms are ADA compliant.

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 500+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

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