THE KAGENCY BUZZ | PENN PLAZA PAVILION | FLORSHEIM, CORPORATE HOLIDAY | DJ ALEX MERRELL, DJ MAY KWOK

THE KAGENCY BUZZ | PENN PLAZA PAVILION | FLORSHEIM, CORPORATE HOLIDAY PARTY | DJ ALEX MERRELL, DJ MAY KWOK
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THURSDAY, DECEMBER 19, 2019
THIS WEEK'S BUZZ

VENUE SPOTLIGHT
  • Penn Plaza Pavilion, located in the heart of Midtown across from Penn Station, offers over 42,000 SF of useable space with vast branding opportunities.
ON THE RADAR
  • Florsheim partners with Zappos.com to launch a new collection at 393 NYC
  • The Garage hosts an industrial chic holiday party for an elevated experience
MIXING IT UP
  • Alex Merrell spins for the Fendi and Max Mara holiday party as well as Netflix's 6 Underground premiere
  • May Kwok spun for the New York Botanical Garden Winter Wonderland Gala
VENUE SPOTLIGHT
PENN PLAZA PAVILION // MIDTOWN WEST

Penn Plaza Pavilion is a multi-use, multi-floor exhibit hall in Midtown Manhattan with over 42,000 SF of usable space. Adjacent to Madison Square Garden and Penn Station, Penn Pavilion is perfectly situated for events requiring an expansive locale with access to high foot traffic and proximity to area attractions, hotels and transportation.

The Pavilion is easily accessible from any point in the city. It offers three entrances, one on Seventh Avenue between 32nd and 33rd Streets, a direct entrance from the Hotel Pennsylvania lobby (for hotel-related events) and a dedicated freight entrance on 32nd Street.

The first floor features over 5,700 SF primed for a storefront, event activation, or trade show registration. Double escalators move guests to the second floor where the main space offers 35,000 SF. The second level’s open floor plan allows for flexible design and access to electricity is readily available in the floor ports, columns, overhead, and walls.

As for extending event exposure beyond the venue’s walls, branding opportunities exist on the multiple second floor windows facing Seventh Avenue and Madison Square Garden.

Penn Pavilion’s prime location and versatility make it the perfect choice for a myriad of events. From product launches and fashion shows, to trade shows and seminars, Penn Plaza Pavilion can host them all.

ON THE RADAR
FLORSHEIM // 393 NYC
Florsheim transformed the ever-versatile 393 NYC to celebrate its Fuel Reflect capsule collection. The new series features looks that were inspired by and reimagined from the colorful ‘30s neon signs synonymous with Florsheim stores, however this time--with shoes are neon! Agentry PR worked with the in-house team at 393 NYC to create a dynamic presentation, with swirling 360-degree mapped graphics.
HOLIDAY PARTY // THE GARAGE
A corporate company hosted its holiday party at The Garage for a unique experience themed around the iconic NYC, underground aesthetic. The DJ played old school hip-hop tracks, and accompanied by an MC, kept the guests up and dancing throughout the entire night. The peak of the party was the dance battle royale, in which four different crews representing different styles of choreography, duked it out on the dance floor only for the winner to be dethroned by a surprise fifth team comprised of company employees! To top it off, two food trucks from Neapolitan Express and On the Road parked inside the venue to ensure guests could eat, drink and dance without missing a beat.
MIXING IT UP
ALEX MERRELL // FENDI, MAX MARA & NETFLIX
Alex Merrell had a busy week with fashion holiday parties for Fendi and Max Mara as well as the film premiere for Netflix's 6 Underground.
MAY KWOK // NEW YORK BOTANICAL GARDEN
May Kwok had a wonderful time DJing for this year's New York Botanical Garden Winter Wonderland Gala. Although the night had typical NY winter weather, it certainly did not deter guests from coming out and dancing, as May had them up out of their seats even before dinner began!

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 500+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

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