THE KAGENCY BUZZ | NYFW: R13, ZADIG & VOLTAIRE, ADIDAS | COCA-COLA | DJ MAD MARJ

THE KAGENCY BUZZ | NEW YORK FASHION WEEK, COCA-COLA & MORE
View this email in your browser
THURSDAY, FEBRUARY 13, 2019
THIS WEEK'S BUZZ


ON THE RADAR
  • R13 and Zadig & Voltaire host NYFW shows at our Starrett-Lehigh pop-up on West 27th Street
  • adidas and Major League Soccer unveil its new kits at Penn Plaza Pavilion
  • Coca-Cola celebrates the launch of their first energy drink at SIR Stage 37
MIXING IT UP
  • Mad Marj spins in her hometown at the Norton Art Museum ArtBeat Pre-Gala Party
ON THE RADAR
R13
WEST 27TH STREET POP-UP

Our friends over at Eyesight Group, who specialize in the production of shows related to the luxury industry, worked their magic at West 27th Street Pop-Up this New York Fashion Week. R13 was the first of two shows that they transformed the 10,500 SF industrial chic space into a runway-ready venue.

R13's Chris Leba typically puts his own twist on American subculture, which results in a grungy and undeniably cool style. As shown in the pictures, his Fall 2020 collection showcases his ability to innovate as he re-invents denim and upcycled leather by pairing it with Western influences such as high ten-gallon hats.

Photos Courtesy of Vogue.com & WWD.com
ZADIG & VOLTAIRE
WEST 27TH STREET POP-UP
Cecilia Bönström of Zadig & Voltaire brought her NYFW fall show back to New York City, after showing her spring collection in Paris last year. This collection showcased exquisite tailoring for both men and women's style, with an emphasis on suiting and the message that suits don't have to be considered "masculine." She also pulled inspiration from her mother and grandparents 1970s style full of florals, paisleys and wallpaper prints.

Once again, Eyesight Group utilized the white-walled West 27th Street Pop-Up to create a clean backdrop for a show full of dark neutrals as well as bright blues and reds to contrast. It was almost as if the venue was made for runway –– the wide width columns approximately 18 FT apart lend themselves to generous sight lines and flow; the row of 13 FT windows facing West 27th Street provides abundant natural light for the show; and the four double glass doors allows for convenient guest entrance and egress.
Photos Courtesy of Vogue.com & WWD.com
ADIDAS
PENN PLAZA PAVILION
Photos Courtesy of UrbanPitch.com

Penn Plaza Pavilion, located across from Madison Square Garden, was transformed for the adidas and Major League Soccer collaboration that unveiled the MLS 25th anniversary kits. Clear As Day, an experiential marketing agency, worked with the brands to bring the show and celebration to life during NYFW. The all-new adidas shirts featured a vintage-inspired design with a modern sleek fit. Sponsored by Captain Morgan, guests mingled and sipped on spiced rum cocktails while they waited for the show to start. After the show ended, they were encouraged to explore the 35,000 SF main space of the venue, which provided ample space to showcase the collection, host the show and have a seamless flow downstairs during check-in.

COCA-COLA
SIR STAGE 37

Located just one block from the Jacob Javits Center, SIR Stage 37 offers over 13,600 SF of space with high ceilings, open space and contemporary features that will flawlessly frame your event. Team Epiphany worked with Coca-Cola to host an unbelievably vivacious launch party for the brand's new energy drink. The energy drink market is "exploding," according to a Coca-Cola executive. So, for the first time ever, they are creating a beverage that isn't soda and what better name for it than "Energy," which is exactly what the launch party was full of in NYC.

Photos Courtesy of Instagram
MIXING IT UP
DJ MAD MARJ
NORTON ART MUSEUM

Hosted by Karin Luter and Nicola Marcus, Norton Art Museum held their ArtBeat Pre-Gala Party in Palm Beach. Mad Marj, a Palm Beach native, loved spinning in her hometown for such a festive event. The museum, which includes over 7,000 works of art, kicked off a celebration of art in the most exciting way possible, complete with cocktails, food and a non-stop dancing mix from the one and only, Mad Marj.

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 500+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
Facebook
Facebook
Twitter
Twitter
Instagram
Instagram
LinkedIn
LinkedIn






This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
The Kagency · 31 Union Square West · Suite 4F · New York, NY 10003 · USA