THE KAGENCY BUZZ | NEW VENUE ALERT! BECCA COSMETICS, TACO BELL, COLGATE & DJ HESTA PRYNN (copy 02)

*|MC:SUBJECT|*
View this email in your browser
View this email in your browser
View this email in your browser
THURSDAY, JANUARY 25, 2018
THIS WEEK'S BUZZ


NEW VENUE ALERT
Announcing 218 Bowery! A former Michelin-star restaurant turns culinary pop-up.
 
ON THE RADAR
Becca Bright Eyes. 201 Mulberry becomes Insta-worthy for the beauty brand's new collection.
Taco Bell. 218 Bowery turns into an immersive theater to launch Taco Bell's Nacho Fries.
Colgate. En Ville hosts a Colgate launch party for its new toothpaste campaign.

MIXING IT UP
DJ Hesta Prynn spins for Twitter and Buzzfeed at CES 2018.
NEW VENUE ALERT
A former Michelin-star restaurant, 218 Bowery offers event clients an industrial chic and elegant short-term pop-up location on the edge of Nolita and The Bowery. It is a perfect choice for all types of culinary experiences, from small press events to full blown pop-up restaurants open to the public, as well as film and photo shoots.

The sophisticated venue is well-maintained, retains all of its original furnishings, sleek decor, and all kitchen appliances are in working condition, including the refrigerators, double fryer, and the gas-powered oven and burners. Guests are welcomed by the white marble bar at the restaurant’s entrance and effortlessly flow into the main dining room. Beyond the main dining room, a private dining room awaits with two skylights, that reveal an open kitchen, separated only by a long white marble chef’s table.

The existing tables and chairs can be removed and stored downstairs to customize the experience. Additional back-of-house and storage space exists downstairs along with five restrooms. The venue also retains its MP3-compatible and zoned sound system, as well as lighting on dimmers.
ON THE RADAR
Make-up gurus and beauty lovers from New York City and beyond rushed to the BECCA Cosmetics pop-up shop in SoHo. The beauty brand launched its new Bright Eyes Collection at 201 Mulberry with the expertise of TH Productions. Together, the brand and production agency created Insta-worthy interactive rooms to educate consumers about the collection and also shop the line. Global Style Director, Kerry Cole, was on hand to interact with guests and highlight the products. Additionally, loyal shoppers earned a ticket to meet well-known blogger Marianna Hewitt!
Taco Bell takes over 218 Bowery to cleverly announce its new Nacho Fries launching today at a Taco Bell near you. Our friends at Cyrano Rox fully transformed the former Michelin-star restaurant on the edge of Nolita into an immersive theater experience in-line with the brand’s cinematic ad campaign, “Web of Fries,” featuring Josh Dumel. Watch the thrilling, albeit fictitious movie trailer here and sign up for a tasting – tastings are only TODAY, Thursday, January 25th, until 9pm. Once inside the venue, you can tour set recreations from the movie trailer as well as view it on the “silver screen.”

Selected for its highly visible street presence, branding opportunities, and fully functioning culinary kitchen, 218 Bowery is a natural choice for pop-up culinary experiences of all kinds, as well as film and photo shoots.
Colgate collaborated with Abel + McCallister + Abel at En Ville to produce a launch event for the brand's new campaign, Stain-Less. Located in the heart of the Flatiron District, En Ville is an elegant and fully transformable white-box with optional white furnishings for clients to create a turn-key lounge environments. Producers brought in pops of red throughout the set design and further accented the event with wall mounted vinyl decals. 
MIXING IT UP
DJ Hesta Prynn kept the crowd going with two energetic sets for Twitter and Buzzfeed during this year's indomitable CES Show at the Las Vegas Convention Center. Hesta Prynn herself said the event "was on another level of inspiration" and "it was a true masterclass."
THE KAGENCY
The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
LET'S CONNECT
Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
Facebook
Facebook
Twitter
Twitter
Instagram
Instagram
LinkedIn
LinkedIn






This email was sent to *|EMAIL|*
why did I get this?    unsubscribe from this list    update subscription preferences
*|LIST:ADDRESSLINE|*