THE KAGENCY BUZZ | LPR, ADIDAS, DEF JAM, GOGO’S

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THURSDAY, FEBRUARY 1, 2018
THIS WEEK'S BUZZ

-- SPECIAL MUSIC EDITION --

Dear Event Industry Insiders,

What a music-filled week leading up to The 60th Annual Grammy Awards after a 15-year New York hiatus. Check out some highlights!

 
ON THE RADAR
Penn Plaza Pavilion holds over 700 guests for the Adidas brand showcase with special performances by Mura MasaNao, Vegyn, Smooky MarGielaa, and Playboi CartiThe Garage turns night club for Def Jam's Pre-Grammy party with special guests, Big Sean, Slick Rick, Pusha T, and Desiigner. The Bowery Ballroom hosts the launch of a new Broadway musical, "Head Over Heels," with a special performance by all five original members of The Go-Go's.
FEATURED VENUE 
(LE) POISSON ROUGE | GREENWICH VILLAGE
(Le) Poisson Rouge is a popular venue for a host of events, from private events and concerts to film shoots, and fundraisers and corporate workshops. Located on Bleecker Street in the heart of Greenwich Village, it was founded by musicians for music and art enthusiasts and offers clients top-notch amenitiesacoustics, and in-house equipment.

The main space, with a flexible stage configuration, seats 225
 guests or up to 700 standing. The adjacent Gallery Bar connects to the main space with two large doors allowing events with larger guest counts to flow seamlessly between the two. It functions as an art gallery and secondary bar that holds up to 150 standing and 95 seated. As a fully soundproofed space, the Gallery Bar offers clients a separate and private event space away from the main stage.
ON THE RADAR
ADIDAS | PENN PLAZA PAVILION
ADIDAS ORIGINALS hosted their pre-Grammy's "Original Is Never Finished" showcase at Penn Plaza Pavilion, located across the street from this year's awards show venue, Madison Square Garden. Working with marketing agency, Exposure America, Adidas was able to push the limits on their marketing activations for the 700+ guests in attendance.

LQQK Studio, a Brooklyn based print shop, set up a station for custom t-shirt printing. In one corner of the 42,000 SF raw space, there was an assemblage of mirrors to create a "fun-house" effect in conjunction with the laser lighting around the venue. Lastly, they also had multiple performers throughout the night, with the headliner being Grammy nominated Mura Masa. Other performers included Nao, Vegyn, Smooky MarGielaa, and Playboi Carti.
DEF JAM | THE GARAGE
This past weekend for the Grammy's, New York City was filled with all of the top artists and many of them ended up at Def Jam's Pre-Grammy celebration at The Garage on West 50th Street. The event was sponsored by Patron Tequila, Parajumpers with Puma, Saucey and Heineken.

Def Jam worked with MVD Inc., a boutique branding agency that specializes in branding, strategic positioning, immersive experiences ad integrated marketing. 
They branded the space in a way that made it feel exclusive and lounge-like by placing couches and tables with bottles of Patron in front of the stage as well as having roped-off VIP areas off to the side.

Def Jam CEO, Paul Rosenberg, along with Yankees player, CC Sabathia, and hip hop artists such as Big Sean, Slick Rick, Pusha T and Desiigner were just a few of the known names to join the party.
"HEAD OVER HEELS" WITH THE GO-GO'S | THE BOWERY BALLROOM
The Bowery Ballroom hosted the Broadway announcement for the new musical, Head Over Heels - coming to the Great White Way this July. Described as “a fearlessly fresh new musical comedy” from music legends The Go-Gos and the award-winning visionaries behind Hedwig and the Angry Inch, Next to Normal, American Idiot, Spring Awakening and Avenue Q.

Set in the Elizabethan-era, Head Over Heels follows a royal family who must prevent an oracle’s prophecy of doom. To save their kingdom, the family embarks on an extravagant journey where they face mistaken identities, love triangles, sexual awakening, and self-discovery, set against iconic pop songs, like "We Got The Beat," "Vacation," "Our Lips Are Sealed" and many more. Fans of the early days of MTV were especially delighted to see radio personality Mark Goodman lead the pre-show Q&A with the Director, and Tony Award winner, Michael Mayer
Featuring the Songs of Pop Icons
THE GO-GO's

Directed by Tony Award Winner
MICHAEL MAYER

Choreography by Emmy and
Drama Desk Award Nominee

SPENCER LIFF

Musical Arrangement by Tony Award Winner
TOM KITT

Based upon The Arcadia by Sir Philip Sidney
Conceived & Original Book by Tony Award Winner

JEFF WHITTY
THE KAGENCY
The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
LET'S CONNECT
Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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