THE KAGENCY BUZZ I 138 BOWERY, BEAUTYBLENDER, SMARTWATER, DJ MAD MARJ, DJ HESTA PRYNN

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THURSDAY, JULY 26TH, 2018
THIS WEEK'S BUZZ

VENUE SPOTLIGHT
  • Our new large downtown location 138 Bowery is off to the races with two events this month!
ON THE RADAR
  • Beautyblender hosts a launch event for its new Bounce Liquid Whip Foundation at 168 Bowery
  • Smartwater hosts an interactive product event at 201 Mulberry
MIXING IT UP
  • DJ Mad Marj entertains at the Dolce and Gabbana’s Alta Moda celebration
  • DJ Hesta Prynn plays eclectic music at the She Runs It Women of the Year awards
VENUE SPOTLIGHT
138 BOWERY // NOLITA MEETS LOWER EAST SIDE

Prominently located in the Lower East Side one block south of Delancey, 138 Bowery offers clients unexpected square footage and high visibility in a prime downtown location. The venue provides 12,317 SF of usable event space across three floors and includes a dramatic mezzanine and equally impressive subfloor, at 3,981 SF with 10’6″ ceilings. Built for mixed-use retail, this new construction is a perfect choice for short, to longer term pop-ups, as well as, corporate, media and social events looking for an industrial aesthetic or the ability to custom build any design. Exterior façade windows are also available for prime branding opportunities.

ON THE RADAR
BEAUTY BLENDER // 168 BOWERY

Beautyblender hosted the launch of its newest product, Bounce Liquid Whip Foundation at 168 Bowery. Amongst the attendees were model, Olivia Culpo, beauty blogger, Marianna Hewitt and many other industry influencers. HL Group worked with the brand to turn the empty retail space into a bodega full of pink sponges and other must-have beauty products. Kim Kardashian's makeup artist, Mario Dedivanovic, flew into town just for this event to give guests makeup tips and tricks. Additionally, attendees had the exclusive chance to get matched to their perfect shade of Beautyblender's first ever foundation. The "wow" moments weren't just kept to the interior of the venue staying true to the brand's trademark, the exterior of the pop-up was wrapped in hot pink vinyl.

SMARTWATER // 201 MULBERRY
In partnership with The Infatuation, Smartwater hosted a two-day event at 201 Mulberry, located in Nolita. The multi-session event was organized to bring inspiring people together in hopes to discuss a smarter way forward in all aspects of life. Sessions included meditation, discussion panels hosted by CEO's of major companies such as Warby Parker and BeautyCon, as well as, Chief Brand Officer of WeWork, a Nike Master Trainer and a Peloton Brand VP.
MIXING IT UP
DJ MAD MARJ // DOLCE AND GABANA

Mad Marj was, once again, the entertainment for Dolce and Gabbana for their Alta Moda celebration. This time, the fantastic four-day event was held in Lake Como, Italy, giving guests the ultimate summer party right on the water. One Direction’s, Liam Payne, opened the party and Mad Marj had the entire crowd dancing at the magnificent setting of Villa Pliniana.

DJ HESTA PRYNN // SHE RUNS IT
Hesta Prynn DJ'ed for a room full of C-suite executives at the annual She Runs It Women of the Year awards. She played an eclectic, genre-blending set that created the ambiance for a magical evening at Gotham Hall.

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 500+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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