THE KAGENCY BUZZ: EDELMAN, ESTEE LAUDER, FALL OUT BOY, ARROJO, MOFAD, ROCK THE NIGHT, LOUPE

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Thursday, November 2, 2017
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THIS WEEK'S BUZZ


Dear Event Industry Insiders,
 
ON THE RADAR >
Edelman promotes Hawaiian Tourism with an event at 201 Mulberry; 201 Mulberry also hosts Estée Lauder's Perfectionist Pro press event; 168 Bowery is home to the Fall Out Boy Tour pop-up shop; Arrojo NYC hosts its 2017 Expo at (Le) Poisson Rouge; and The Museum of Food and Drink hosts a highly anticipated book launch at ROOT NYC.
 
YOU'RE INVITED>
Connecting to Cure invites you to "Rock the Night" with live performances by Jakob DylanJesse Malin, Brian Fallon, and special guests at The Bowery Ballroom on November 18, 2017. Invitation below.

HOLIDAY GIFTING >
Thanks to our friends at Loupe, giving the gift of art from around the world couldn't be easier. 

Cheers,

The Kagency
ON THE RADAR
EDELMAN | 201 MULBERRY 

Edelman supported Hawaiian tourism with its tropical event "HI X NY" at 201 Mulberry. Producers transformed the popular white box space in Nolita into a picturesque Hawaiian scene, complete with hula dancers and a lei station. The event took guests on a cultural journey, showcasing Polynesian food, music, dancing, and craft activities. 201 Mulberry was filled with various varieties of lush greenery, making the space both inviting and exotic. Guests raved about the event's atmosphere and by the end, everyone was ready to hop a plane to Hawaii. 

INQUIRE
ESTEE LAUDER | 201 MULBERRY
Estée Lauder announced the release of its new product, Perfectionist Pro, at 201 Mulberry. Producers found the perfect space in 201 Mulberry with its two pre-existing, separate spaces for their press event. Designers re-envisioned the raw space adding sculptural walls to create intimacy and dramatic lighting for a polished finish. Refined furnishings with reflective surfaces also captured the saturated lighting and enhanced the ambiance. The Estée Lauder team also built an elaborate photo booth within the space and took advantage of the large glass frontage with elegant branding. 
INQUIRE
FALL OUT BOY POP-UP | 168 BOWERY 
168 Bowery transformed into the Fall Out Boy pop-up shop to promote their upcoming tour. The production team utilized both sets of large windows facing the intersection of Delancey and Bowery to amplify the event and present a showcase of products and branding. Fans in line got a glimpse in the store as they waited for their meet and greet with frontman and lead singer Pete Wentz.
INQUIRE
ARROJO NYC | (LE) POISSON ROUGE 
Arrojo NYC hosted its hallmark annual event, the Arrojo Expo, at (Le) Poisson Rouge. This year's expo celebrated female stylists and offered attendees hands-on training, a business symposium with an "Empower Women, Empower Success" panel discussion, followed by a runway show revealing Arrojo trend collections for 2018. After the symposium, the celebration kicked into high gear and guests including Vivienne MackinderKaren GordonGinger BoyleCharlie Price, and Geno Stampora danced under the disco ball alongside Nick Arrojo and the Arrojo Artistic Team. 
INQUIRE
THE MUSEUM OF FOOD & DRINK | ROOT NYC 
The Museum of Food and Drink stepped away from its home in Williamsburg to host the book launch of acclaimed bartender Jim Meehan for his latest book, Meehan's Bartender Manual at ROOT NYC in Chelsea. On the heels of his best seller, The PDT Cocktail BookJim Meehan greeted guests and signed copies, amid a tandem portrait exhibition of the works of Doron Gild
INQUIRE
YOU'RE INVITED 
CONNECTING TO CURE | THE BOWERY BALLROOM
Connecting to Cure invites you to "Rock the Night" with live performances by Jakob DylanJesse Malin, Brian Fallon, and special guests at The Bowery Ballroom to raise money and awareness for Crohn's & colitis. Proceeds from the evening benefit The Susan and Leonard Feinstein IBD Clinical Center at Mount Sinai Hospital and the Pediatric IBD Program at Cedars-Sinai Medical Center. Tell your friends! Together we can cure Crohn’s and colitis. For more information please visit Connecting to Cure or register here.
INQUIRE
HOLIDAY GIFTING 
The Kagency invites you to give the gift of art this year and support the arts or breast cancer at the same time. Our friends at LOUPE® (http://www.loupeart.com) have put together a seamless holiday gifting program to send unique art prints to clients with a customized and branded note (see example below). In doing so, LOUPE has partnered with two meaningful charities dear to our heart and theirs, Free Arts or Breast Treatment Task Force. The charity of your choice will receive a portion of the sale. 

Shop by Artist, Channel or even Color palette at https://www.loupeart.com/shop, then send LOUPE your selection(s) along with shipment details and your logo and LOUPE will extend 25% off the purchase price to you (prices range from $75- $427.50/print before discount). Please allow 2-3 weeks for printing and shipping from date of confirmation

EXPERIENCE LOUPE® - Now ranked the #1 Lifestyle app on Apple TV in over 40 countries and featured as one of Apple’s “Apps We Love.” LOUPE offers an ingenious and cost-effective way to stream, enjoy and buy artwork from around the globe. Its 25-curated art channels allow users to “turn on” instant atmosphere in their home, as well as commercial and public settings. Download it for free today.
INQUIRE

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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