THE KAGENCY BUZZ | 201 MULBERRY | PETCO, ZILDJIAN UNDERGROUND, DJ HESTA PRYNN

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THURSDAY, DECEMBER 6, 2018
THIS WEEK'S BUZZ


VENUE SPOTLIGHT
  • Available again this February! A perennial favorite, 201 Mulberry offers 4,500 SF of ground floor storefront space in Nolita.
ON THE RADAR
  • Petco showcases their holiday gifts at 399 Lafayette
  • Zildjian hosts a live filming at (Le) Poisson Rouge 
MIXING IT UP
  • DJ Hesta Prynn spins at the Whitney Museum of American Art
VENUE SPOTLIGHT
201 MULBERRY // NOLITA

Located in the heart of Nolita, 201 Mulberry is the choice downtown location for cocktail parties, art exhibitions, product launches, editor events, retail pop-ups, and so much more. The prime location between Spring and Kenmare guarantees high pedestrian foot traffic and the large floor-to-ceiling glass frontage is an attractive invitation to passerbys.

Upon entering the space, a 500 SF landing naturally lends itself for a check in/reception area with ample space for a step and repeat and additional signage. Beyond the landing, the spacious white room opens to a column free space with an additional 4,000 SF. One half wall creates a slight partition that producers love to use to define their footprints, either between the gallery space and bar area or to separate activations. The back corner of the floor plan provides for a back of house area that can be draped off with an existing dowl rod. The space is crowned with five massive skylights for beautiful natural light and also features 3 individual restrooms throughout the space.

ON THE RADAR
PETCO // 399 LAFAYETTE
Petco worked with United Entertainment Group to showcase their holiday collection at 399 Lafayette. The open layout of this 2,050 SF Noho space allowed for a creative and intimate media event. Guests were even allowed to bring their furry friends so that they experience the products and treats firsthand. 399's in-house catering team worked with the brand to custom create a menu that paralleled the elevated ingredients of the new pet food releases available at Petco. To top off the event, the in-house beverage director curated a cocktail menu perfect for the holidays.
ZILDJIAN UNDERGROUND // (LE) POISSON ROUGE
Zildjianan American-based cymbal manufacturer, partnered with Vic Firth, a company that makes percussion sticks and mallets, to produce Zildjian Underground NYC. This live production and filming session took place at (Le) Poisson Rouge, a live music venue and multimedia art cabaret in New York City that has been serving art and alcohol since 2008. Talented and notable artists, including Karriem Riggins, J Rocc and DJ Dummy took to the unique center stage set-up as they were accompanied throughout the night by featured drummers such as Mark Colenburg, Zach Danzinger, Adam Deitch, Corey Fonville and Nate Smith.
MIXING IT UP
DJ HESTA PRYNN | WHITNEY MUSEUM OF AMERICAN ART

DJ Hesta Prynn continued her residency at the Whitney Museum of American Art, DJ'ing a mix of rock, house and NYC-centric tunes while 2,000 museum go-ers danced and toured the new Warhol exhibit. On this particular night, she also DJ'ed the Spotify holiday party for the third year in a row, where she played the latest and greatest hip-hop, trap and dance music to the entire company. 

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 500+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

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