THE KAGENCY BUZZ | 168 BOWERY, ABI AT LPR, SWAROVSKI, VECTOR MEDIA, DJ MAD MARJ

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Thursday, December 14, 2017
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THIS WEEK'S BUZZ


Dear Event Industry Insiders,

FEATURED VENUE >
Get to know 168 Bowery! A Nolita mainstay, perfect for media launches, high foot-traffic pop-ups, and impactful advertising and branding opportunities. 
 
ON THE RADAR >
Anheuser-Busch holds its holiday party at (Le) Poisson Rouge; Vector Media hosts its holiday party at The Garage, and Swarovski hosts its holiday showcase at Chelsea Market.
 
MIXING IT UP >
DJ Mad Marj spins at JCPenney's holiday pop-up in Soho.

Cheers,

The Kagency
FEATURED VENUE 
168 BOWERY | NOLITA

168 Bowery is an event space rich in history and character. Located in Nolita, the space epitomizes the neighborhood's charm and distinctive personality. The open floor plan, large windows and crisp white walls, make it the perfect set up for an interactive guest experiencepop-up shop, or private event.  The building's double-sided facade offers prominent street visibility at the corner of Bowery and Kenmare and can be branded to maximize exposure.

INQUIRE
ON THE RADAR

ANHEUSER-BUSCH HOLIDAY PARTY | (LE) POISSON ROUGE

Anheuser-Busch hosted its annual employee holiday party at (Le) Poisson Rouge last week. The iconic Bleecker Street venue was themed with Prohibition-era decorations, to relive the celebration of Prohibition's repeal. Among the guests of honor, was the newly released Anheuser-Busch brew, of which production was reportedly halted by Prohibition; and one of the Budweiser Clydesdales, who was a fan favorite, giving each passerby a picturesque moment.

With nearly 600 guests in attendance, LPR's layout allowed people to flow comfortably from the entrance, to the bar and throughout the numerous activations within the space. These included chalice engravers from Stella Artois and a prohibition-prop photo booth. It was definitely a holiday party not to be missed!
INQUIRE
SWAROVSKI HOLIDAY SHOWCASE | CHELSEA MARKET

Swarovski hosted its first holiday showcase at Chelsea Market. Swarovski’s Professional Division transformed a pop-up retail spot within the popular market to showcase a curated array of holiday jewelry, accessories, décor, lighting, and tech. Sixty-five brands partnered with Swarovski Professional Division to create this unique pop up, in which all products used Swarovski Crystals.  Brands included Alex and Ani, Beachwaver, Capezio, Caroline Néron, Coach Watches, Crystamas, Hickies, Inge Christopher, Jimmy Crystal New York, Judith Leiber Couture, Karl Lagerfeld, Lacoste, Oscar de la Renta, Senhoa, S’well, St. John, and Zac Zac Posen.

INQUIRE
VECTOR MEDIA | THE GARAGE
Vector Media celebrated its annual holiday party in style at The Garage, with special musical guest DMX. Producers transformed The Garage into a high energy environment with a custom built bar and dynamic lighting projections in and outside of the venue. Vector also brought in a Taco Power food truck to the delight of guests. To cap off the celebration, Vector Media's CEO gave an enthusiastic speech thanking his employees for their hard work this year and wished them well in 2018.
INQUIRE
MIXING IT UP
DJ MAD MARJ | JCPENNEY HOLIDAY POP-UP CELEBRATION
DJ Mad Marj spun at JCPenney's holiday pop-up event for media at 446 Broadway in Soho. It was a festive evening, with notable supporters including Nicole Richie and Michael Strahan. As always, Mad Marj was the perfect punctuation on the evening, keeping the crowd on their feet for a lively night of fun and fashion.
INQUIRE

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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