ROOT NYC: STUDIO 3 RELAUNCH | SPOTIFY: ARIANA GRANDE | ANNE KLEIN | DJ ALEX MERRELL

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THURSDAY, OCTOBER 4, 2018
THIS WEEK'S BUZZ


VENUE ANNOUNCEMENT
  • ROOT NYC unveils it's newly renovated and expanded Studio 3 at the Chelsea campus - now 6,000 SF
ON THE RADAR
  • Spotify transforms 138 Bowery into an interactive exhibition for Ariana Grande's new album, Sweetener
  • Anne Klein pops up at 138 Wooster in SoHo to celebrate a 50-year retrospective
MIXING IT UP
  • DJ Alex Merrell spins for the glitterati at Louis Vuitton
VENUE RELAUNCH
ROOT NYC: STUDIO 3 // CHELSEA
ROOT NYC is a versatile photography studio and event space located in the heart of Chelsea. With its recent major renovation, the largest of its three popular event spaces, Studio 3, now offers 6,000 SF of stunning new space, with minimal columns, crisp white walls and polished concrete floors. 

In addition, Studio 3 offers a host of amenities including nine restrooms, a new versatile cyclorama, plus an additional 169-feet of permanent ceiling rigging points. Load in is easier and more seamless than ever with the addition of a third motorized garage door - all with direct street access to 18th Street. A full building buyout grants clients over 11,500 SF across two connected floors and includes the cafe which can be used as a central bar. The jewel in the crown is an intimate, furnished roof deck.

A dynamic and convenient location for a variety of events, Root NYC is an iconic choice for large cocktail receptions, product launches, fashion shows, auto reveals, and more. Inquire today for fall and holiday bookings!


For more venue information >
ON THE RADAR
SPOTIFY: ARIANA GRANDE // 138 BOWERY
Spotify brought Ariana Grande's latest album, Sweetener, to life at 138 Bowery in New York City's Lower East Side. Each vignette within the space was dedicated to a song on the album, turning them into multi-sensory experiences for guests. Matching the album's cover art, the "R.E.M" room featured a dreamy palette complemented with a "cloud squish zone." Another room offers a bit more upbeat and interactive experience for the song "Borderline," where guests could use the swings, giving fans a place to meet in the middle, as her song suggests. Ariana, along with her family and friends, took some time to enjoy the pop-up on their own.
Photos Courtesy of Kevin Mazur/Getty
ANNE KLEIN // 138 WOOSTER
Anne Klein, a staple in the professional women's closet for years, celebrated its 50th anniversary by launching a vintage capsule collection. The brand, along with M Crown Productions, showcased choice pieces from the brand's archives, as well as a life-size replica of Anne's Design Studio at our new Soho spot, 138 Wooster. Beauty touch-ups and head shots were available for all guests. Not only were guests able to shop the collection that day, but it will also be exclusively available at ShopBAZAAR.com.
MIXING IT UP
DJ ALEX MERRELL // LOUIS VUITTON

DJ Alex Merrell was California Dreamin' while DJ'ing for Louis Vuitton following the opening of their new South Coast Plaza store in Costa Mesa, CA. Dressed in pieces from their latest collection, Alex played special playlists she curated for their boutique events this month.

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 500+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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