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Thursday, October 19, 2017
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THIS WEEK'S BUZZ


Dear Event Industry Insiders,

FEATURED VENUE >
Next to Madison Square Garden, Penn Plaza Pavilion is perfectly situated for events requiring access to a large footprint, high foot traffic, and proximity to attractions, hotels and transportation.
 
ON THE RADAR >
Clarks celebrates the launch of its new collection at 201 Mulberry; Smashbox Studios hosts an untraditional social event in LA-adjacent Culver City, CA; and musical group Audio Revival shoots its latest video at The Garage.
 
MIXING IT UP>
DJ Mad Marj dazzles at the star-studded event for Holt Renfrew's 180th anniversary celebration in Toronto.

Cheers,

The Kagency
FEATURED VENUE
PENN PLAZA PAVILION | CENTRAL MIDTOWN

Penn Plaza Pavilion is a multi-use, multi-floor exhibit hall in Midtown Manhattan with over 41,000 SF of usable space. Adjacent to Madison Square Garden and Penn Station, the Pavilion is perfectly situated for events looking for high foot traffic and proximity to hotels and transportation.

The Pavilion is easily accessible from any point in the city. It offers three entrances, one on Seventh Avenue between 32nd and 33rd Streets, a direct entrance from the Hotel Pennsylvania lobby (for hotel-related events) and a dedicated freight entrance on 32nd Street.

The ground floor features over 5,796 SF primed for use as a storefront, event activation, or trade show registration. Double escalators move guests to the second floor where the main space offers 35,323 SF. The  open floor plan of the second level allows for flexible design, while electricity is readily available in the floor ports, columns, overhead, and walls.

Beyond the venue’s walls, branding opportunities exist on the multiple second floor windows facing Seventh Avenue and Madison Square Garden for an additional fee.

The Pavilion’s prime location and versatility make it the perfect choice for a myriad of events. From product launches to fashion showstrade shows to seminars, Penn Plaza Pavilion can host them all.

INQUIRE
ON THE RADAR
Clarks Launch | 201 Mulberry 

C & J Clark America Inc., a world leader in "Everyday Footwear," celebrated the launch of its new Clarks collection at 201 Mulberry last week. The Clarks team utilized the white-box space to their advantage, keeping production sleek and chic. Products were showcased on crisp white pedestals, while large light-boxes lit up the room. Attendees perused the collection and enjoyed cocktails and the musical stylings of Kagency mega talent, MICK.

INQUIRE
SOCIAL EVENT | SMASHBOX STUDIOS 
Smashbox Studios hosted a dynamic social event, where producers transformed the largest studio Bigbox and its immediately adjacent parking lot, into an inspired and eclectic setting for guests. Friends and family entered the event through the Warner Drive parking lot and were delighted to see the Kogi Korean BBQ Food Truck, picnic tables, games of Corn Hole and Giant Jenga, and the speakeasy-esque Double Batch Daddy band. Inside Bigbox, the mood elegantly transitioned to a seated dinner set up, with a DJ and dance floor, with a crescendo aerialist performance!
INQUIRE
AUDIO REVIVAL | THE GARAGE 
Audio Revival debuts its new music video for their song, "Call My Name," at The Garage. The industrial-chic atmosphere of The Garage presented as the perfect backdrop for the band's style. With A/V and lighting provider, WorldStage, to ensure everything ran smoothly, The Garage was an ideal turnkey location for this video shoot. The ease of setup for the band allowed them to fully concentrate on their performance.

Keep up with Audio Revival on their Instagram
Listen to Audio Revival on Spotify
INQUIRE
MIXING IT UP
MAD MARJ | HOLT RENFREW 
For nearing almost 200-years-old, Holt Renfrew is looking pretty good! Last week at its Toronto flagship, the department store hosted a glittering crowd assembled to shop and celebrate its 180-year milestone. Taking in the chic surroundings were Katie Holmes and Lady Barbara Black, while New York’s most elegant DJ, Marjorie “Mad Marj” Gubelmann, spun tracks that kept everyone up on their feet and boogying down. 

Keep up with Mad Marj on her Instagram, and Facebook
Listen to her new mixes on Mixcloud
INQUIRE

THE KAGENCY

The Kagency was founded in 2004 by Karrie Goldberg and began as a venue marketing and booking agency for every event type imaginable. The agency that launched as a trusted resource for event producers and location scouts, quickly grew to include project management, talent representation and event-related media buying.

With access to over 300+ traditional and non-traditional event spaces across the U.S. and an ever-expanding roster of DJs, musicians, and artists, The Kagency is a seamless resource and a not-so-secret weapon for the event industry.
 

LET'S CONNECT

Stay in the know with The Kagency! We love sharing our event news via our newsletter, but for instant buzz connect with us @TheKagency. Follow us, and we will follow back!
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