We spent our September NYFW hosting the debut of a bold new initiative called The Venue Collective. This first edition brought designers, creatives, and industry leaders together in a curated show environment that set a fresh tone for the season. High Line Nine became a stage for innovation, collaboration, and next-generation runway storytelling.
High Line Nine set the stage for climate-conscious dialogue, with Martha Stewart appearing as a marquee voice bridging lifestyle, design, and sustainability.
Spotify x Taylor Swift:
The Life of a Showgirl
Swifties took over Chelsea when Spotify transformed
High Line Nine into an immersive Taylor Swift pop up experience to countdown the release of her newest album. Thousands lined West 27th Street for their chance to step inside the world of The Life of a Show Girl. The activation attracted major media coverage and became one of the most visited events ever hosted in our galleries.
Designers and press filled the venue for the reveal of Benjamin Moore’s Color of the Year. The brand unveiled its new shade inside a dynamic, gallery-style presentation that celebrated interior design, craftsmanship, and color innovation.
MAC Cosmetics: Dazzle Collection
M•A•C brought the sparkle to Chelsea with MAC Dazzle, an immersive multi-room experience with glamorous step and repeat photo ops and even an astrologer. Guests moved through mirrored corridors, projection rooms, and a glowing Automat installation while discovering the new Dazzle Collection in a setting that felt cinematic and interactive.
A Fanta Halloween: The Haunted Factory
High Line Nine ended October on a high note with Fanta’s Haunted Factory, a Halloween activation that blended playful spookiness, digital content, and brand storytelling. The experience brought a colorful, high-energy twist to the season that saw hundreds to guests come through for some spooky treats.
183 Madison Ave, Suite 1202 New York, NY 10016, USA
