Just in time for New York Fashion Week, Shopbop transformed 201 Mulberry and brought its women’s designer wear website to life. Filtered through an autumn lens, producers re-envisioned the white box space in Nolita with a palette of fall colors and textures. Editors and influencers perused the collection and tagged favorite items with the #MakeShopbopYours hashtag. Shopbop also partnered with Foster Dogs NYC to pair guests with everyone’s greatest accessory, an adorable puppy, for adoption

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