Schwarzkopf Professionals created “The House of MORE” in Los Angeles to thank the brand’s most loyal Instagram fans. The celebration took place over a weekend, where they started with a shopping spree on Rodeo Drive, partook in a branded lunch at Fred’s at Barney’s New York, had a spa treatment at The Now, and lastly a lovely dinner hosted at Smashbox Studios. This intimate dinner changed “moods” every course — the first was yellow with happy tunes, the second was orange with world beats, the third was purple with jazz & vocals, and the final course was pink accompanied by pop music.

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