REEBOK | 201 MULBERRY
Reebok hosted its Fall/Winter Press Preview this week at 201 Mulberry. The brand transformed our white box space with custom branding and zen decor elements. This set the stage for Mndfll to lead attendees through a guided meditation session to kick off the day. Following came a day of appointments with the press to view Reebok’s soon to be launched collection. Crossfit Guru Kenny Santucci led an intense evening workout to wrap the event. Under the#bemorehuman campaign, which launched in 2015, Reebok continuously aims to inspire their clients to not only take care of the body but also the mind. Reebok’s new products this season challenge people to slow their mind and to reflect and refocus. A special thanks to our friends at Mixed Greens Event Design for transforming the space so beautifully.