The Bowery Ballroom hosted Primephonic’s epic launch event with a live performance by theBang on a Can Allstars. Primephonic is a high definition streaming service built for classical music enthusiasts and offers a broad catalogue of 100,000 tracks and growing. The evening commenced with a press announcement and demonstration in the downstairs lounge, while guests mingled in the main floor ballroom, enjoying interactive Primephonic kiosks and a virtual reality station. Primephonic producers took advantage of the ample branding opportunities the venue offers, including the large street marquee, banner placements within in the ballroom from the mezzanine railing, and the in-house stage projection.