Mike’s Hard Lemonade created a three-day immersive experience for guests called the Bright Side. The brand invited consumers into a world of fun, bright, and outside-the-box interactive experiences, guaranteed to leave undeniably happier than before. With the help of Havas Formula, as well asGeoEvents, the brand created multiple stations inspired by a study linked to happiness and experiencing it to the fullest. BKYLN Studios was transformed into a utopia for everyone’s favorite emotion, and truly brought out the bright side of life.