Jordan Brand hosted an epic homage to Michael Jordan during NBA All-Star Week at Penn Plaza Pavilion. The Pavilion was transformed into a temple for the legendary player as well as the brand and included photography and memorabilia depicting the journey of both. The exhibit also featured state of the art training courts and a half-court simulator, with 876 LED screens memorializing two epic shots made by MJ in years past. Hypothermia did not keep the crowds away, guests wrapped around the block in below freezing temperatures to participate in the momentous “We Are Jordan” moment. Congratulations to Game Seven Marketing and Satis&Fy for transforming the space and executing an amazing event.