IKEA PS 2017
Move over 2016, IKEA PS 2017 went bold with their new 2017 collection at 201 Mulberry. This colorful pop-up offered visitors a sneak peek at the up and coming designs for the year and encouraged guests to ‘LIVE IT!’ Vignettes featured a 3-D knit chair, a sofa that can hang from the wall, and a convertible quilt-to-pillow. All those who stopped by were enthralled and inspired by the fun inew trends.
The LIVE IT exhibition also featured SPRIDD collections, as well as, the new SLADDA bicycle, pushing forward the focus on freedom and functionality for today’s modern nomad. 7 Red Productions provided the finishing touch with distinctive A/V that accented the products and punctuated the event.