Fresh Beauty launched its limited edition Soy Face Cleanser, an update version to the brand’s classic product. The previous packaging was “freshened up” by Blair Breitenstein, who has worked with brands including Oscar de la Renta and Vogue. For Fresh, Breitenstein created a new visual depicting two modern “Soy Girls,” created with a combination technique of watercolor and markers.
Martin Jobes Design, a full service event design and production company, worked with the brand to produce an influencer event down to amazing detail. Guests were met at the front door by a miniature car overflowing with fresh florals and illustrations created by Blair. As they continued throughout the space, they were treated to gelato from Amorino, food and drinks from Thomas Preti catering. Adding to the fun was the POPSocial photo booth and Scratch DJ perfectly punctuated the event. Guests definitely left being #SoyObsessed.