#MyTrueBeauty Bar Tour kicked off with a “Toast to True Beauty” at ROOT NYC in Chelsea, to celebrate 10 years of women empowerment. The tour aspires to help women around the country release themselves from the intimidation surrounding makeup application and embrace all beauty. To support the cause, Patrick O Brien lead a panel discussion with special guests Vanessa Hudgens, the current Miss America, Savvy Shields, Alexandra Reagarza, and Glamour Magazine’s Lauren Chan. The true event star was the mobile Ecotools beauty bus that was staged inside ROOT NYC’s Studio 3. Zeno group produced this beautiful beauty event, alongsideCloud Catering who provided the food for this affair. The fully outfitted bus will be educating women in key cities throughout the U.S. for the next eight weeks. Check out #MyTrueBeauty for details on a city near you.

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