COLGATE OPTIC WHITE
The site of a former restaurant, the rustic and charming 210 Elizabeth was the perfect spot for Colgate Optic White to kick off its year-long partnership with country music star Kelsea Ballerini. Colgate hosted a private concert with the platinum-selling singer-songwriter to showcase select songs and debut her new single “Legends” to an intimate gathering of fans and influencers. The team at Abel McCallister Designs were drawn to the venue’s attributes ofexposed wood and metal accents to recreate a distinct setting reminiscent of Nashville. Fans enjoyed catering by Bareburger, a fun signature cocktail, and plenty of photo ops.