BMF Media transformed ROOT NYC from a white box photo studio to a beauty sanctuary for the Buxom Big, Bold, Sexy New York event for influencers and press. After a warm welcome by Serena Giovi, the Vice President of Buxom, and David Birdwell, the Director of Creative Artistry & Education for Buxom, guests were treated to makeovers using Buxom Cosmetics’ new plumping products, and given a chance to flaunt their new looks for a kissing booth and a balloon photo station.

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