Bombay Sapphire held a sensory auction at LUME Studios. This auction is the first ever of it’s kind, where the winning bidder is the person whose senses most deeply connect with the piece. The activation offered art lovers the opportunity to bid on an original piece of art by contemporary sculptor artist Dan Lam. Bidders signed up for individual time slots to visit the galley and be fitted with state- of- the- art technology to measure their subconscious sensory reactions while viewing the piece. The top “bidder” was invited to meet the artist and enjoy a Bombay gin signature cocktail.