Make-up gurus and beauty lovers from New York City and beyond rushed to the BECCA Cosmetics pop-up shop in SoHo. The beauty brand launched its new Bright Eyes Collection at 201 Mulberry with the expertise of TH Productions. Together, the brand and production agency created Insta-worthy interactive rooms to educate consumers about the collection and also shop the line. Global Style Director, Kerry Cole, was on hand to interact with guests and highlight the products. Additionally, loyal shoppers earned a ticket to meet well-known blogger Marianna Hewitt!

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