ADIDAS ORIGINALS hosted their pre-Grammy’s “Original Is Never Finished” showcase at Penn Plaza Pavilion, located across the street from this year’s awards show venue, Madison Square Garden. Working with marketing agency, Exposure America, Adidas was able to push the limits on their marketing activations for the 700+ guests in attendance.

LQQK Studio, a Brooklyn based print shop, set up a station for custom t-shirt printing. In one corner of the 42,000 SF raw space, there was an assemblage of mirrors to create a “fun-house” effect in conjunction with the laser lighting around the venue. Lastly, they also had multiple performers throughout the night, with the headliner being Grammy nominated Mura Masa. Other performers included Nao, Vegyn, Smooky MarGielaa, and Playboi Carti.