In collaboration with Red Bull Music Festival New York, The Darkroom(s) of Richie “Shazam” Khan took over all 8,000 SF of Westside Loft in the West Village, formerly Michelson Studios. Producers, led by Khan, transformed the venue with one creative expression after the next. Upon entering, guests were met with a digital vision of Khan, along with high-energy beats from various DJs. As they continued throughout the rooms, guests experienced multiple installations that portrayed Kahn’s key takeaway — he wanted guests to understand the importance of being free and being themselves. He did so by projecting visuals of his different personas to illustrate the general theme of the night, which was a “visual rave fantasy.”
The Bowery Ballroom hosted Primephonic’s epic launch event with a live performance by theBang on a Can Allstars. Primephonic is a high definition streaming service built for classical music enthusiasts and offers a broad catalogue of 100,000 tracks and growing. The evening commenced with a press announcement and demonstration in the downstairs lounge, while guests mingled in the main floor ballroom, enjoying interactive Primephonic kiosks and a virtual reality station. Primephonic producers took advantage of the ample branding opportunities the venue offers, including the large street marquee, banner placements within in the ballroom from the mezzanine railing, and the in-house stage projection.
Space NK hosted their #NewNextSNK preview at ROOT NYC last week. The UK-based beauty retailer unveiled 21 select brands that collectively represent their spring/summer collection. The space over-flowed with all the trappings influencers hope to see at a parade of beauty products, including photo backdrops perfect for selfies. Beaming guests left with tote bags full of their favorite finds. Special thanks to our friends at School House Event Production who created this beauty buildout and NYLAC for creating the photo experience.
Professional Children's School dances the night away at their masquerade themed prom at (Le) Poisson Rouge.
Contestants strike a pose at (Le) Poisson Rouge for the Liberty Pageant
Last Thursday at The Garage, the ‘Kings of New York real estate,’ Frederik Eklund and John Gomes celebrated 10 years of partnership at Douglas Elliman. The Garage was transformed into an opulent enchanted forest with living walls, crystal chandeliers, nouveau French furnishings, and a mysterious white haze that clung to the floor for added effect (pictured bottom left).
The dynamic duo preempted the announcement of their joint charity, The Eklund Gomes Foundation (supporting New York’s homeless), with a marching band and majorettes. Then following the announcement, a 21-person angelic choir serenaded guests. Later, the hosts brought down the house, when they reappeared dressed as space-age Marie Antoinettes, wigs and all, and VOGUED to Madonna while accompanied by glow stick whirling backup dancers. It really was spectacular. You had to see it to believe it.
Big Sean stopped by The Garage in New York City for his album debut listening party. This was the second stop on his three-city preview, before the official album release tomorrow, Friday, February 3. Performing tracks from his new album, ‘I Decided,’ Big Sean captured his audience throughout the evening with challenging lyrics and dynamic rhythm. Constructing a forest-like scene with ominous lighting in the venue, Big Sean was able to create an atmosphere of uncertainty and intrigue, to parallel the themes of his album.
Jon Bon Jovi Soul Foundation celebrated its 10th Anniversary at The Garage. The charity dedicated to creating innovative and long-lasting solutions to hunger and homelessness, held a gala with enough star power to light the Empire State. The night kicked off with a performance by Dominic Scaglione Jr. of Jersey Boys, followed by impassioned remarks by Governor Andrew Cuomo, President Bill Clinton, and Jon and Dorothea Bon Jovi – the charity’s driving forces. After the Bon Jovi’s presented Governor Cuomo and his sister Maria Cuomo Cole with the JBJSF Inspiration Award, Bon Jovi took to the stage and performed torch-song renditions of some of his mega hits. The Garage was honored to be a part of this epic evening of music and philanthropy.
"Step up to the mic and channel your inner Rock Star." Jose Cuervo, in coordination with The Rolling Stones, invite you to re-live the band's famed1972 tour when they were, as described by Keith Richards himself, "a pirate nation" fueled by Tequila Sunrises, ahem, among other things... The Karaoke event at The Garage was the first in a series that will take place this year, claiming the hashtag, #cuervosunrisetour. Party goers, celebrities and influencers alike enjoyed singing some of The Rolling Stones greatest hits, among other artists, all under the spell of the disco ball. Any courage needed, was amply provided by Jose Cuervo. The VIP Karaoke experience was expertly produced by our friends at Team Epiphany, who clearly know how to party.
Technology leader Microsoft, hosted a global forum at Michelson Studios. Technology representatives from around the world met and discussed new ideas and emerging global trends. Michelson Studios was transformed from a penthouse into a speaking platform for two days. The venue was utilized to its full potential with a main stage and separate breakout areas for panel discussions and rotating food + beverage stations. This event truly captured the character and versatility of Michelson Studios.
Honda chose The Garage to unveil two new models designed by Demi Lovato and Nick Jonas during Auto Week. The two singers set to appear on the 2016 Honda Civic Tour this year, were on hand to greet press and excited fans and personally present their custom creations. Two lucky fans will win the vehicles, a hunter green Honda Grom motorcycle designed by Jonas and a personally autographed rose gold and black 2016 Honda Civic designed by Lovato.
Jordan Brand hosted an epic homage to Michael Jordan during NBA All-Star Week at Penn Plaza Pavilion. The Pavilion was transformed into a temple for the legendary player as well as the brand and included photography and memorabilia depicting the journey of both. The exhibit also featured state of the art training courts and a half-court simulator, with 876 LED screens memorializing two epic shots made by MJ in years past. Hypothermia did not keep the crowds away, guests wrapped around the block in below freezing temperatures to participate in the momentous "We Are Jordan" moment. Congratulations to Game Seven Marketing and Satis&Fy for transforming the space and executing an amazing event.