Karrie Goldberg is the brainchild behind The Kagency, a one-stop shop for event planners and marketers, representing over 300 one-of-a-kind venues in New York, Chicago, Los Angeles, and Miami. Venues range from notable nightclubs to galleries, private residences to photography studios, and both raw and outdoor spaces. Founded in 2004, Karrie and her team use their hospitality, experiential marketing and branding backgrounds, as well as industry-wide contacts, to represent and market these venues, generating business from private dinners to large-scale product launches and everything in between.
The Kagency carved out its niche in location representation with a laser focus on client satisfaction and customer service. From there, the portfolio grew quickly and organically. In addition to offering venue clients seamless booking solutions, The Kagency also consults on venue build-outs, sales and marketing strategies, internal systems development, event-related media buying, and other tangible revenue-generating activities.
The Kagency is in the sole position to uniquely assist brands with brand building by supplying producers with a wide array of environments to reflect their vision. The client list ranges from corporate leaders like American Express, Microsoft and Conde Nast Publications to fashion-forward brands like Nike, Diesel, Sephora, Calvin Klein, Maserati, and creative powerhouses like Ogilvy and Young & Rubicam.
In 2008, Karrie expanded the company’s portfolio by founding a talent booking division, representing top-tier DJ talent like supermodel Eve Salvail, Cielo-owner and resident DJ Nicolas Matar, Duran Duran drummer Roger Taylor, Glen Matlock of the Sex Pistols, and more. The company’s well-established network led to international bookings, from Abu Dhabi to Brazil, from Ibiza to Japan, and even White House Congressional dinners.
Karrie is a graduate of the University of Wisconsin-Madison, with a degree in accounting and a minor in Japanese. While her charitable activities are numerous through the company, her personal time is spent with The Breast Treatment Task Force (BTTF), a New York-based non-profit that facilitates free breast cancer screenings and treatment for patients without insurance.
President of Sales, Managing Partner
Jennifer Keller brings over 15 years of experience to The Kagency, with expertise in business development, client services, event production, marketing, and sales team management. She has negotiated contracts and overseen the production of countless client events since first starting with the company in 2006. In addition to her in-depth knowledge of the New York City events landscape, Jennifer has produced multi-tiered activations in the top 15 U.S. markets, as well as Europe and Hawaii and is currently leading The Kagency’s West Coast expansion.
In 2012, Jennifer returned to her hometown of Dallas, Texas and accepted the Regional Director position at Wolfgang Puck Catering. At WPC, she lead the sales teams at five of the city’s most prominent event destinations.
Returned to New York, Jennifer is The Kagency’s Managing Director and Partner, overseeing the venue sales teams, event-related media buying and the U.S. consulting division. She specializes in venue build-outs, sales and marketing strategies, feasibility studies, systems and procedures, sales team training, and custom sales and venue operations manuals.
Prior to The Kagency, she was the Marketing and Events Director for the luxury fashion magazine Surface. It was a late night and fortuitous walkthrough for a magazine event, where Jennifer met Karrie. Shortly thereafter, the two co-founded a networking organization for entrepreneurially spirited women in the creative industries, called the L.I.N.A Network. The two have professionally collaborated ever since.
A native of Raleigh, North Carolina, Kelsey graduated from N.C. State with a B.A. in Media Communications and a minor in Film.
Kelsey began her career in North Carolina working for Live Nation. Her New York City career experience began when she started working for the lifestyle management and event planning company, Luxury Attaché. After two years with Luxury Attaché, Kelsey decided to continue to pursue her passion for events and join The Kagency.
Kelsey is the point of contact for all raw venues at The Kagency. Her dedication and creativity prove to be useful in turning blank canvases into unique event spaces.
Isabella Arnao joined The Kagency in early 2014 and is currently a Sales Manager for both raw and licensed venues.
A native Texan, she graduated from The University of Houston with degrees in Communications and Marketing and began her career with CBS Radio as an Associate Producer. It was her love of music that first drew her to The Kagency to support the DJ and Talent Bookings Division.
In her spare time, Isabella likes to enjoy the sights and sounds of the city and is always up for an adventure. She is a people person and enjoys networking and building relationships.
Haley Beggins is the newest member of The Kagency team. She joined as the sales coordinator in September 2017 shortly after her graduation from The University of Texas at Austin.
In school she studied Corporate Communication Studies while obtaining a Business Foundations certificate. In her free time, Haley enjoys meeting new people and exploring new places, which brought her to New York. She has a love for helping others and The Kagency is excited to add her to our team.
Mayuko joined the team as Operations Manager in 2017 after two years of freelancing in event production.
Prior to freelancing, Mayuko spent two years at Empire Entertainment working as a Production Coordinator for large-scale corporate and non-profit events. She graduated Tufts University with a degree in Sociology.
Born in Connecticut, Mayuko moved to Athens, Greece with her family when she was in middle school. She enjoys engaging with new people and her background allows her to adapt to evolving situations and adjust as necessary – which comes in handy when you need to troubleshoot onsite!