Karrie Goldberg is the brainchild behind The Kagency, a one-stop shop for event planners and marketers, representing over 300 one-of-a-kind venues in New York, Chicago, Los Angeles, and Miami. Venues range from notable nightclubs to galleries, private residences to photography studios, and both raw and outdoor spaces. Founded in 2004, Karrie and her team use their hospitality, experiential marketing and branding backgrounds, as well as industry-wide contacts, to represent and market these venues, generating business from private dinners to large-scale product launches and everything in between.
The Kagency carved out its niche in location representation with a laser focus on client satisfaction and customer service. From there, the portfolio grew quickly and organically. In addition to offering venue clients seamless booking solutions, The Kagency also consults on venue build-outs, sales and marketing strategies, internal systems development, event-related media buying, and other tangible revenue-generating activities.
The Kagency is in the sole position to uniquely assist brands with brand building by supplying producers with a wide array of environments to reflect their vision. The client list ranges from corporate leaders like American Express, Microsoft and Conde Nast Publications to fashion-forward brands like Nike, Diesel, Sephora, Calvin Klein, Maserati, and creative powerhouses like Ogilvy and Young & Rubicam.
In 2008, Karrie expanded the company’s portfolio by founding a talent booking division, representing top-tier DJ talent like supermodel Eve Salvail, Cielo-owner and resident DJ Nicolas Matar, Duran Duran drummer Roger Taylor, Glen Matlock of the Sex Pistols, and more. The company’s well-established network led to international bookings, from Abu Dhabi to Brazil, from Ibiza to Japan, and even White House Congressional dinners.
Karrie is a graduate of the University of Wisconsin-Madison, with a degree in accounting and a minor in Japanese. While her charitable activities are numerous through the company, her personal time is spent with The Breast Treatment Task Force (BTTF), a New York-based non-profit that facilitates free breast cancer screenings and treatment for patients without insurance.
President of Sales
Jennifer Keller brings 20 years of experience to The Kagency, with expertise in business development, client services, event production, marketing, and sales team management. She has negotiated contracts and overseen the production of countless client events since first starting with the company in 2006. In addition to her in-depth knowledge of the New York City events landscape, Jennifer has produced multi-tiered activations in the top 15 U.S. markets, as well as Europe and Hawaii and is currently leading The Kagency’s West Coast expansion.
In 2012, Jennifer returned to her hometown of Dallas, Texas and accepted the Regional Director position at Wolfgang Puck Catering. At WPC, she lead the sales teams at five of the city’s most prominent event destinations, including Perot Museum of Nature and Science, AT&T Performing Arts Center, Nasher Sculpture Center, Union Station, and Reunion Tower.
Returned to New York in 2015, Jennifer is The Kagency’s President of Sales, overseeing the venue sales teams, event-related media buying and the U.S. consulting division. She specializes in sales and marketing strategies, feasibility studies, systems and procedures, sales team training, custom sales and venue operations manuals, as well as venue build-outs.
Prior to The Kagency, she was the Marketing and Events Director for the luxury fashion magazine Surface. It was a late night and fortuitous walkthrough for a magazine event, where Jennifer met Karrie. Shortly thereafter, the two co-founded a networking organization for entrepreneurially spirited women in the creative industries, called the L.I.N.A Network. The two have professionally collaborated ever since.
Vice President of Sales
A native of Raleigh, North Carolina, Kelsey graduated from N.C. State with a B.A. in Media Communications and a minor in Film. After college, Kelsey began her career at Live Nation in North Carolina. Upon moving to New York, she worked for the lifestyle management and event planning company, Luxury Attaché for two years, honing her hospitality and sales skills. Later, Kelsey joined The Kagency as a Sales Manager to pursue her passion for experiential event sales. Kelsey was then promoted to Senior Sales Manager where she lead the sales initiatives for our raw venue roster.
Kelsey’s dedication and creativity are cornerstones in her efforts to turn blank canvases into unique event spaces. In 2017, Kelsey was promoted again and now holds the title of Vice President of Sales, where she is an integral part in the firm’s new business development.
Assistant Sales Manager
Haley Beggins is the newest member of The Kagency team. She joined as the sales coordinator in September 2017 shortly after her graduation from The University of Texas at Austin.
In school she studied Corporate Communication Studies while obtaining a Business Foundations certificate. In her free time, Haley enjoys meeting new people and exploring new places, which brought her to New York. She has a love for helping others and The Kagency is excited to add her to our team.
Mayuko joined the team as Operations Manager in 2017 after two years of freelancing in event production.
Prior to freelancing, Mayuko spent two years at Empire Entertainment working as a Production Coordinator for large-scale corporate and non-profit events. She graduated Tufts University with a degree in Sociology.
Born in Connecticut, Mayuko moved to Athens, Greece with her family when she was in middle school. She enjoys engaging with new people and her background allows her to adapt to evolving situations and adjust as necessary – which comes in handy when you need to troubleshoot onsite!
Originally from Long Island, Hannah joined The Kagency in 2018 to pursue her interest in special event sales and marketing. With a background in event production and bartending, Hannah is now our omnipresent Sales Coordinator. She is the first point of contact at the agency and fields all incoming leads, gathers event details and sends initial pricing to clients. Hannah also confirms venue availability and sets up site visits for the Sales Managers.