Recent Events

CALIA BY CARRIE UNDERWOOD

Calia by Carrie Underwood hosts a workout and panel discussions for influencers at our Chelsea loft location.

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SHOPBOP

Shopbop activates 201 Mulberry for New York Fashion Week

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PERRICONE MD

Perricone MD hosts a "make-under" for influencers at Smashbox Studios in Culver City, CA.

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BMW Championship

BMW Championship offers golf enthusiasts an interactive experience on the Chicago River at Two North Riverside Plaza.

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TACO BELL

Taco Bell unveils its tasty new Naked Egg Taco at Soho Culinary Loft.

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THE HOLIDAY LOOKBOOK

The Holiday Lookbook brings together new products and press to showcase holiday goodies at EZ Studios.

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CRADLES TO CRAYONS

Cradles to Crayons packs and distributes backpacks at Two North Riverside Plaza in Chicago.

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BUXOM BEAUTY EVENT

A Buxom Beauty Event treats influencers at ROOT NYC in Chelsea.

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BRAHMIN POP UP

Brahmin hosts its 35th Anniversary at 201 Mulberry in Nolita.

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RED BULL BC ONE CYPHER

Rock Steady celebrate their 40th Anniversary at the Red Bull BC One showdown to Amsterdam at The Bowery Ballroom.

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UBISOFT MARIO + RABBID EVENT

Ubisoft's "Mario+Rabbids Kingdom Battle" powers up at 201 Mulberry.

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HOLIDAY PREVIEW

The Kagency hosts a Holiday Preview at The Garage with co-hosts Designer 8, Gastronome, Loupe Art, and WorldStage with a special performance by Mari Malek, aka DJ Stiletto.

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REVOLVE | FORWARD

(Le) Poisson Rouge hosts a (re)launch party for Elyse Walker's clothing line FORWARD

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COLLEGE FASHIONISTA

College Fashionista Clubhouse hosts its "CF Clubhouse" at 168 Bowery

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MIDSUMMER NIGHT TOONS

Midsummer Night Toons hosts their 9th anniversary event at (Le) Poisson Rouge.

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FRENCH CHEESE BOARD

French Cheese Board hosts a Cheeses of Europe pop-up at 201 Mulberry

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PRIMEPHONIC

The Bowery Ballroom hosted Primephonic’s epic launch event with a live performance by theBang on a Can Allstars. Primephonic is a high definition streaming service built for classical music enthusiasts and offers a broad catalogue of 100,000 tracks and growing. The evening commenced with a press announcement and demonstration in the downstairs lounge, while guests mingled in the main floor ballroom, enjoying interactive Primephonic kiosks and a virtual reality station. Primephonic producers took advantage of the ample branding opportunities the venue offers, including the large street marquee, banner placements within in the ballroom from the mezzanine railing, and the in-house stage projection.

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RAO'S

Rao's Homemade wines and dines influencers at EZ Penthouse

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COLGATE OPTIC WHITE

Kelsea Ballerini performs for Colgate Optic White at 210 Elizabeth

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AIR FRANCE

Air France takes flight at 201 Mulberry

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THRILLIST

Thrillist hosts the "Best Day of Your Life" at (Le) Poisson Rouge in Greenwich Village.

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TRANSFORMERS EVENT

The movie "Transformers: The Last Knight" rolls out the red carpet for the U.S. premiere in Chicago

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CONTIGO PRESS EVENT

Contigo hosts a media event at EZ Penthouse in Midtown

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SO PERCUSSION

So Percussion treats guests to dinner and music at (Le) Poisson Rouge.

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ON SITE OPERA

On Site Opera performs their trilogy's final act at The Garage

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GOOGLE X EQUAL JUSTICE INITIATIVE

Google partners with Equal Justice Initiative to launch their new website at ROOT NYC

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TROLLS PARTY

Cielo celebrates with some... Trolls!

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ULLA JOHNSON SAMPLE SALE

Ulla Johnson styles 168 Bowery for her seasonal sample sale

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LUXURY MENSWEAR PRESS PREVIEW

201 Mulberry hosts a luxury menswear preview

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JEEP| JUVENTUS VIEWING PARTY

Jeep hosted a Juventus watching party at Smashbox Studios

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CHILDRENS TUMOR FOUNDATION

Children's Tumor Foundation hosts their annual Charity Poker Event at (Le) Poisson Rouge

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THE BEER NECESSITIES

Beer Necessities launches its new website at 168 Bowery

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Calvin Klein Photo Shoot

Calvin Klein produced an editorial shoot at ROOT x The Garage.

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BEYOND YOGA | SMASHBOX STUDIOS

Beyond Yoga hosted a sample sale for our downward-dogging friends in LA at Smashbox Studios

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AMCO SAMPLE SALE | 168 BOWERY

AMCONYC brought in Memorial Day shoppers to their #raidthecloset sample sale at 168 Bowery

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RHOFADE | 201 MULBERRY

Rhofade rolls into 201 Mulberry for their new product launch with Kristin Chenoweth.

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SPACE NK | ROOT NYC

Space NK hosted their #NewNextSNK preview at ROOT NYC last week. The UK-based beauty retailer unveiled 21 select brands that collectively represent their spring/summer collection. The space over-flowed with all the trappings influencers hope to see at a parade of beauty products, including photo backdrops perfect for selfies. Beaming guests left with tote bags full of their favorite finds. Special thanks to our friends at School House Event Production who created this beauty buildout and NYLAC for creating the photo experience.

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ARIA STONE GALLERY | 201 MULBERRY

Aria Stone Gallery hosts a storefront launch, art show, and yoga studio at 201 Mulberry

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THREE OLIVES | 201 MULBERRY

Three Olives Vodka shakes and stirs at 201 Mulberry

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PROFESSIONAL CHILDREN'S SCHOOL | (LE) POISSON ROUGE

Professional Children's School dances the night away at their masquerade themed prom at (Le) Poisson Rouge.

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REEBOK | 201 MULBERRY

Reebok hosts a press event at 201 Mulberry

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MAYOR DE BLASIO'S BIRTHDAY | (LE) POISSON ROUGE

New York City's Mayor Bill de Blasio celebrates his birthday at (Le) Poisson Rouge

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Pipeline Theater Company

Pipeline Theater Company hosts its gala at (Le) Poisson Rouge.

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Safe Kids

Safe Kids colorfully transforms Smashbox Studios into a safe haven for kids

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VEVO

Vevo hosts an exclusive Run The Jewels concert at Penn Plaza Pavilion

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ACCESS CONSCIOUSNESS | THE GARAGE

Access Consciousness channeled their energies towards positive outcomes at The Garage

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MALARIA NO MORE

Malaria No More day was heralded at SIR Stage 37 with special honorees and live performances

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ECOTOOLS #MYTRUEBEAUTY BAR

Ecotools beautifies ROOT NYC on its second stop of the #mytruebeauty tour.

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CHATEAU STE MICHELLE

Chateau Ste Michelle toasts to 50 years at West Edge

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CVS

CVS transforms The Garage to unveil its new innovative pharmacy concept

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BEACON HIGH SCHOOL FUNDRAISER

The Ainsworth hosts Beacon High School's annual spring fundraiser at their Chelsea location.

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REFUGE

Sid Lee Productions shines a light on immigration and illustrates the dialogue with an art installation at 201 Mulberry.

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The 4th Annual Mr. & Miss Liberty Continental Pageant

Contestants strike a pose at (Le) Poisson Rouge for the Liberty Pageant

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Well Rounded's "Plus One" Event

Well-Rounded hosts a parenting panel with Bugaboo for moms-to-be at ROOT NYC.

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De Cecco Celebrates 130 Years

De Cecco rings in 130 years of uncompromising Italian fare at Home Studios.

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Nike Airmax Turns 30

Nike celebrates Air Max's 30th anniversary at Cielo.

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Lamborghini Huracán Launch

Lamborghini debuts the new Huracán Performante at Smashbox Studios.

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Bombas 60K Day

Bombas Socks gives extra support to a great cause at ROOT NYC and distributes socks to New York's homeless.

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MAC Artist Relations

MAC Cosmetics gathers the MUA world at ROOT NYC

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ROOT x THE GARAGE

We celebrate the launch of ROOT x The Garage - ROOT's new pop-up photography studio in our Midtown West event space.

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ESTEE LAUDER

Estee Lauder pampers influencers at Smashbox Studios

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Taco Bell Speakeasy

Taco Bell hosts a speakeasy at our Astor Place venue

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IKEA PS 2017

IKEA PS 2017 introduces innovative products at 201 Mulberry

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FLYING SOLO

Flying Solo soars at The Garage for Fashion Week.

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Motrin #WomeninProgress

Motrin inspires womankind at And & And

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VLONE x NIKE

VLONE x Nike turns up the heat at The Garage

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The Eklund Gomes Foundation

Last Thursday at The Garage, the ‘Kings of New York real estate,’ Frederik Eklund and John Gomes celebrated 10 years of partnership at Douglas Elliman. The Garage was transformed into an opulent enchanted forest with living walls, crystal chandeliers, nouveau French furnishings, and a mysterious white haze that clung to the floor for added effect (pictured bottom left).

The dynamic duo preempted the announcement of their joint charity, The Eklund Gomes Foundation (supporting New York’s homeless), with a marching band and majorettes. Then following the announcement, a 21-person angelic choir serenaded guests. Later, the hosts brought down the house, when they reappeared dressed as space-age Marie Antoinettes, wigs and all, and VOGUED to Madonna while accompanied by glow stick whirling backup dancers. It really was spectacular. You had to see it to believe it.

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Big Sean Listening Party

Big Sean stopped by The Garage in New York City for his album debut listening party. This was the second stop on his three-city preview, before the official album release tomorrow, Friday, February 3. Performing tracks from his new album, ‘I Decided,’ Big Sean captured his audience throughout the evening with challenging lyrics and dynamic rhythm. Constructing a forest-like scene with ominous lighting in the venue, Big Sean was able to create an atmosphere of uncertainty and intrigue, to parallel the themes of his album.

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Jon Bon Jovi Soul Foundation

Jon Bon Jovi Soul Foundation celebrated its 10th Anniversary at The Garage. The charity dedicated to creating innovative and long-lasting solutions to hunger and homelessness, held a gala with enough star power to light the Empire State. The night kicked off with a performance by Dominic Scaglione Jr. of Jersey Boys, followed by impassioned remarks by Governor Andrew Cuomo, President Bill Clinton, and Jon and Dorothea Bon Jovi – the charity’s driving forces. After the Bon Jovi’s presented Governor Cuomo and his sister Maria Cuomo Cole with the JBJSF Inspiration Award, Bon Jovi took to the stage and performed torch-song renditions of some of his mega hits. The Garage was honored to be a part of this epic evening of music and philanthropy.

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Jose Cuervo

"Step up to the mic and channel your inner Rock Star." Jose Cuervo, in coordination with The Rolling Stones, invite you to re-live the band's famed1972 tour when they were, as described by Keith Richards himself, "a pirate nation" fueled by Tequila Sunrises, ahem, among other things... The Karaoke event at The Garage was the first in a series that will take place this year, claiming the hashtag, #cuervosunrisetour. Party goers, celebrities and influencers alike enjoyed singing some of The Rolling Stones greatest hits, among other artists, all under the spell of the disco ball. Any courage needed, was amply provided by Jose Cuervo. The VIP Karaoke experience was expertly produced by our friends at Team Epiphany, who clearly know how to party.

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Microsoft

Technology leader Microsoft, hosted a global forum at Michelson Studios. Technology representatives from around the world met and discussed new ideas and emerging global trends. Michelson Studios was transformed from a penthouse into a speaking platform for two days. The venue was utilized to its full potential with a main stage and separate breakout areas for panel discussions and rotating food + beverage stations. This event truly captured the character and versatility of Michelson Studios.

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Honda

Honda chose The Garage to unveil two new models designed by Demi Lovato and Nick Jonas during Auto Week. The two singers set to appear on the 2016 Honda Civic Tour this year, were on hand to greet press and excited fans and personally present their custom creations. Two lucky fans will win the vehicles, a hunter green Honda Grom motorcycle designed by Jonas and a personally autographed rose gold and black 2016 Honda Civic designed by Lovato.

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Jordan Brand

Jordan Brand hosted an epic homage to Michael Jordan during NBA All-Star Week at Penn Plaza Pavilion. The Pavilion was transformed into a temple for the legendary player as well as the brand and included photography and memorabilia depicting the journey of both. The exhibit also featured state of the art training courts and a half-court simulator, with 876 LED screens memorializing two epic shots made by MJ in years past. Hypothermia did not keep the crowds away, guests wrapped around the block in below freezing temperatures to participate in the momentous "We Are Jordan" moment. Congratulations to Game Seven Marketing and Satis&Fy for transforming the space and executing an amazing event.

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